Blog Detail
ScudderMedia Blog
http://scuddermedia.com/
The media has a story to tell, and you have a message to deliver. Will these align? We focus on providing advice, examples, and analysis of the necessary skills to connect your message to your target audience, from the best professionals in the business.
Recent Posts
Tiger Tiger, Flailing Blind
While it’s difficult, and probably ill-advised, to tell a person in a crisis what to do when you don’t have all the facts, there is little question that Tiger Woods needs to be more forthcoming about what happened in his car accident. Unless he i...
Farewell to the Matriarch
Bessie Scudder, my mother and Ken’s grandmother, always had a set of goals in life. Her most recent ones were to live to be 100 and to be able to attend her family’s annual reunion in August. She achieved both. But she lost a battle with cance...
Words and Music
Do you ever think about Mozart when writing a speech? Maybe you should. So says Tom Daly, the editor for the last 15 years of Vital Speeches of Day, the world’s leading speech magazine. Here’s a link to his article....
Art Stevens Discusses APR Requirement in PRSA
Art Stevens, like me a board member of PRSA-New York, has written a terrific article on the long-term ramifications of PRSA requiring accreditation (APR) for all office holders. I pretty much agree with everything Art has written here. Accreditation...
Notes from the 2009 PRSA International Conference
I’m just back in the office after spending three days in San Diego attending the above-mentioned conference. There were almost 3,000 attendees there, using at least 20 meeting rooms and discussing every aspect of PR and communications. Looking...
It Might Have Been
The razor-thin re-election of New York City Mayor Michael Bloomberg over a virtually unknown candidate carries an important lesson for people in business as well as politics—if you aspire to higher positions, start building your image early. Bloom...

