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Search Marketing Strategies

http://searchmarketing.com

Search Marketing Strategies brought to you by Search Services at ChannelAdvisor

• Added on: May 9th, 2008
• Country: United States
• Language: English

• Author: Steve Terjeson
• Listed in: SEO Marketing
• Tags: search SEO business SEM paid search search marketing

Recent Posts

• Free Webinar tomorrow, 11/10/09 - e-commerce gut check - with tasty search tidbits!

  Posted on Monday November 9th, 2009 at 13:31

  Tomorrow ChannelAdvisor is hosting a webinar tomorrow where we'll go over the Q3 results for various companies (eBay, Amazon, Google, etc.) as well as look at the various Q4 forecasts and reveal ChannelAdvisor's October data.We'll w...

• The Effects of Keyword Insertion on Ad Performance

  Posted on Wednesday November 4th, 2009 at 08:53 in ad copy best practices

  Keyword insertion can be a powerful tool in pay per click campaigns, and its ability to increase click through rate is well documented, but how does it affect conversion rate? Recently, one of my clients wanted to run a test to see just what this eff...

• Building a Better Brand Campaign

  Posted on Monday October 12th, 2009 at 09:20

  Brand campaigns are easy, right? Just throw some variations on your business name and url into an ad group, set some ads, and let the engines take care of the rest. But then again, you’ve spent a lot of time building your brand; why not spend a lit...

• Google’s Trademark Policy

  Posted on Monday September 28th, 2009 at 13:03

  I’ve noticed a lot of confusion over Google’s new trademark policy.   To refresh everyone, Google changed their trademark policy in May to allow advertisers to have trademarks in their ads even if they are not the trademark owner. htt...

• Yahoo to Spend Over $100m on Ad Campaign

  Posted on Tuesday September 22nd, 2009 at 14:04 in yahoo search marketing

  In an effort to help promote it's Brand (and drive more users and longer time on site), Yahoo is launching a new campaign to begin "realigning all aspects of it's business around simplifying and enhancing the Web experience," accord...

• Come see us at shop.org

  Posted on Monday September 21st, 2009 at 10:40

  Searchmarketing readers - ChannelAdvisor will be out at shop.org with a full team of experts ready to show you any aspects of our ChannelAdvisor Complete system (Search, CSE, Marketplaces, Rich Media, etc.) that you are interested in.  In addit...

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