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Sebastian´s Pamphlets
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Thoughts, findings, notes and opinions on Web development, Web search and SEO - not always serious and sometimes polemic.
Recent Posts Tagged With 'SEO'
Derek Powazek outed himself big-mouthed and ignorant, and why that’s a pity
With childish attacks on his colleagues, Derek Powazek didn’t do professional Web development –as an industry– a favor. As a matter of fact, Derek Powazek insulted savvy Web developers, Web designers, even search engine staff, as we...
Search engines should make shortened URIs somewhat persistent
URI shorteners are crap. Each and every shortened URI expresses a design flaw. All –or at least most– public URI shorteners will shut down sooner or later, because shortened URIs are hard to monetize. Making use of 3rd party URI shortener...
The “just create compelling and useful content” lie
I’m so sick of the universal answer to all SEO questions. Each and every search engine rep keeps telling me that “creating a great and useful site with compelling content will gain me all the rankings I deserve”. What a pile of bull...
Debugging robots.txt with Google Webmaster Tools
Although Google’s Webmaster Console is a really neat toolkit, it can mislead the not-that-savvy crowd every once in a while. When you go to “Diagnostics::Crawl Errors::Restricted by robots.txt” and you find URIs that aren’t di...
Getting new stuff crawled in real-time
Thanks to PubSubHubbub we’ve got another method to invite Googlebot. Just add a link to FriendFeed, for example by twittering or bookmarking it. Once the URI hits your FriendFeed account, FriendFeed shares it with Googlebot, and both of them re...
How to handle a machine-readable pandemic that search engines cannot control
When you’re familiar with my various rants on the ever morphing rel-nofollow microformat infectious link disease, don’t read further. This post is not polemic, ironic, insulting, or otherwise meant to entertain you. I’m just raving ...
Vaporize yourself before Google burns your linking power
I couldn’t care less about PageRank™ sculpting, because a well thought out link architecture does the job with all search engines, not just Google. That’s where Google is right on the money. They own PageRank™, hence they can ...
Dump your self-banning CMS
When it comes to cluelessness [silliness, idiocy, stupidity … you name it], you can’t beat CMS developers. You really can’t. There’s literally no way to kill search engine traffic that the average content management system (CM...
About the bad taste of shameless ego food
Seems I’ve made it on the short-list at the SEMMY 2009 Awards in the Search Tech category. Great ego food. I’m honored. Thanks for nominating me that often! And thanks to John Andrews and Todd Mintz for the kind judgement! Now that you...
Crawling vs. Indexing
Sigh. I just have to throw in my 2 cents. Crawling means sucking content without processing the results. Crawlers are rather dumb processes that fetch content supplied by Web servers answering (HTTP) requests of requested URIs, delivering those cont...
