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Selling to Small Business
http://sellingsb.blogspot.com/
Marketing tips and intelligence for selling to the world's toughest market: small and medium-sized business.
Recent Posts
10 tips for marketing to SMEs
According to the Toronto-based Executive Council on Small Business (ECSB), small business is already flooded with advertising and product information.75% of business owners say the amount of marketing material they receive has risen in the past three...
Fun with Contests that Align with Strategy
Here’s a great way for a company that prides itself on customer service to promote itself, and the very concept of service as well.Rackspace.com, the “cloud computing” hosting company that calls itself “The Home of Fanatical Support,” puts ...
Quick: What does Small Business want?
My column in this week’s Financial Post tells about my recent encounter with billionaire Scott Cook, co-founder of Intuit (Quicken, QuickBooks, etc.).Cook came to Toronto last month to kick off an Intuit Canada campaign to get closer to the small b...
The Value of FREE
I had an interesting discussion last week with an exhibitor at the SOHO business conference and trade show in Vancouver. Specifically, about the lack of promotional pizzazz being shown by the exhibitors. My friend’s company was giving away free pro...
Passion Wanted: Small Business Week 2009
There are less than four months to go till Small Business Week, which runs from October 18 to 24 this year. The Business Development Bank, which owns the rights to SBW, has selected as its theme, “Your dream, your business, your passion.”Although...
The Big Question
You're trying to sell something to an entrepreneur. What's top of mind for him or her?Himself or herself, of course. (No points for getting that one right.)I was reminded of this when talking to a Western Canada business owner this week. "What can yo...
