Blog Detail

Semantic Argument

http://www.semanticargument.com

Exploring the role of language and word choice in corporate branding, naming, advertising, politics, and everything else.

• Added on: Apr 12th, 2009
• Country: United States
• Language: English

• Author: rmeyerson
• Listed in: Marketing Copywriting
• Tags: Branding Advertising Strategy copywriting positioning naming

Recent Posts

• Our gym isn’t so much clean as it is “clean”

  Posted on Tuesday December 15th, 2009 at 09:48 in Gym, signage, unnecessary quotation marks, writing grammar, a clean and friendly place, body wise fitness

  Couldn’t finish the year out without one more photo of unnecessary quotation marks. It really is a nice thought. It just doesn’t need to be between quotation marks. ...

• The problem with Flip’s ad campaign

  Posted on Friday December 11th, 2009 at 08:30 in Advertising, digital cameras, differentiation, usb, stephen colbert, cisco, smartphones, brand positioning, brand strategy, flip, ease of use, out of touch

  I’ve owned a Flip Video camera since July. I enjoy the product, so when I heard about the Cisco-owned product’s consumer ad campaign, I was especially interested. But when the ads started showing up on TV, I was immediately disappointed. ...

• Feeling rhopalic?

  Posted on Monday December 7th, 2009 at 15:31 in contests, activities, words, scrabble, wordsmith.org, word meanings, writing grammar, activity box, a.word.a.day., rhopalic

  Another one for the activity box. Thanks to Paul for pointing it out. One of the great resources over at Wordsmith.org is a newsletter called A.Word.A.Day. Today’s word is “rhopalic,” which apparently means “having each succe...

• The limitations of descriptive names

  Posted on Wednesday November 18th, 2009 at 11:05 in apple, naming, ibm, pizza hut, domino's pizza, cliches, ad headlines, international business machines, descriptive names, the hut, contradiction between name and headline, experience the difference

  According to this ad, the OC Autoshow is “more than an auto show.” Ad for an auto show at a bus stop. Thoughts? Ad (and website) contain very little evidence that the show is anything more than an auto show Obviously, contradiction betw...

• What brands can learn from Kogi BBQ

  Posted on Thursday November 12th, 2009 at 10:13 in innovation, collaboration, value, social media, twitter, social web, playfulness, integration, food drink, brand strategy, fusion food, foodies

  A few months back I read a post by Ed Cotton about Mission Street Food called “What brands can learn from Mission Street Food.” Aside from making me really anxious to go eat there (which I haven’t yet), it made me think of Kogi BBQ ...

• Yet another chance at constrained creativity

  Posted on Tuesday November 10th, 2009 at 15:22 in work, creativity, activities, miscellaneous, good, childhood, bumper stickers, dartmouth, 55 fiction, creative projects, short attention span, creative outlets

  When I was a kid I got bored a lot (and whined about it, I’m sure). Presumably to shut me up, my parents kept a box of “activities” for me—little creative projects for kids, torn out of magazines or jotted down on scraps of p...

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