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If your website was ranked on the first page of Google, would it change your life? What would happen if it became the first site listed, not only for your main money search term but also your long tail keyword phrases and it held this position for eight years?

Are You Throwing “Raving Fans” Under The Bus?

March 5, 2009 by radarroy
Filed under Blog

4 Comments

It takes years to build brand loyalty but only a few seconds to destroy it, case in point that I have recently gone through.

Back in 2005 when I ran the RadarBusters.com network my monthly Adwords spend was around $40,000.00 a month. Around the fall of that year my monthly spend doubled and I suspected that I was a victim of click fraud.

I called my Google rep and we discussed my account and she asked me to forward my log files to Google’s Click Quality Team (notice that they do not use fraud in their title) for an audit.

A few days later I received a telephone call back and Google’s auditor who related that after reviewing my account and log files they had not noticed any suspicious activity offering a possible explanation as an increase in traffic because of early Christmas shoppers.

Not satisfied I realized that I had to find a solution to this problem and fast. A few months prior I was introduced to the ClickTracks program at a Stomper conference which promoted a feature that would interface with your Adwords account to identify and segment out traffic it felt was fraudulent. I called their sales rep who took the time explaining their analytical program in detail.

Even though the program’s initial $5,000.00 price tag was more than I expected, I signed up for a year of service.

Within two weeks of my install, I went to the click fraud area of their program, pressed a couple of buttons and it generated a spread sheet of suspect traffic that totaled over $10,000.00!

I forwarded this report to my Google rep and one week later I received a $10,000 credit back to my account. Subsequently my monthly Adwords spend also decreased an additional $12,000.00 from my normal monthly ad spend!

I was hooked and converted into a “raving fan.” Here was a program that not only paid for itself in only two weeks, but also saved me over $20,000 a month!

I promoted this product to other members of our Internet marketing community, gave a presentation about it to fellow Stomper’s and even gave a testimonial at the Las Vegas PubCon!

I was such a fan that I paid an additional $1500.00 for their advanced training to become a “Click Tracks Professional”

After selling my RadarBuster’s network I again stepped up and purchased their multi-level program that allowed me additional licensees and used their program on my clients’ websites.

After running a ClickTrack’s fraud report on one my first client’s sites we identified that over 30% of their ad spend was click fraud. We submitted the ClickTrack’s file to their ad rep and within weeks they were issued a $20,000.00 credit!

Last year ClickTracks was acquired by Lyris and in the beginning did not notice anything different with the level of support or the quality of the program. However around October I had a problem importing a new client’s Adword’s campaign and called support.

The technician that I often worked with was able to resolve my issue in a short period of time; however I noticed a certain tone in his voice that seemed a little ominous. I’m sure you have also had this same feeling when you suspect that something is not right, like they are trying to keep something from you.

I expressed my concern and my tech friend related that Lyris was making some major changes to the ClickTracks program, that they were going to bundle it up some sort of corporate package deal and that the relationship I had built with their team would perhaps change.

Sure enough change did happen and as far as I’m concerned for the worse. ClickTracks became part of a bundled package offering a whole slew of different programs and services that my clients or I didn’t need or want.

And their “Click Track Professional” program was thrown under the bus ending the relationship that the original founders fostered with our professional Internet SEO community.

Puzzled, I called and emailed their corporate executives and asked these simple and direct questions:

1. Over the past three years I have taught web analytics to students in my search engine training workshops. In this class I demonstrate the benefits afforded by your program over the free Google analytics program. If a student was interested in only your ClickTrack’s program could they purchase it?
2. As I was certified to teach your ClickTrack program under your ClickTrack professional certification program and now that this program has ended, will you be replacing this with something else?
3. Your company once offered a partner program that offered financial and advanced training programs, do you still offer this?

Each person I called or emailed couldn’t answer, saying only that they would forward my concerns to the top guy, Stephan Blendstrup.

Last week I wanted to get a final answer to my concerns prior to this weekend’s Stomper conference. So I made my fifth call to the ClickTracks corporate office and I was funneled through to Matt Esparrago an account executive. I explained to Matt my frustration and he related that he would E-Mail my concerns directly to Stephan and he would cc me.

Well it’s been over a week and I’ve even sent Matt and Stephan a reminder message yesterday and have heard nothing back!

And quite frankly unless something drastic happens my four year relationship with ClickTrack’s has come to an end. They took a “raving fan” that used and promoted their products to thousands and threw him under a bus!

Will I promote ClickTrack’s or any of Lyris’s programs this weekend at Stomper, heck no!

Will I teach ClickTrack’s at my next Search Engine Workshop, heck no!

Will I recommend ClickTrack’s to others? Would/Will You??

I’d appreciate your comments on this article in the comment box below;
Filed Under: Blog
Tagged: clicktracks, lyris
Are You In the News?

March 4, 2009 by radarroy
Filed under Blog

3 Comments

Are you ignoring the power of newspapers, television and radio?

If so you’re not alone many Internet Marketers often overlook the importance of creating news releases to publicize their products and/or services, blowing it off saying “who cares, my company/website/life isn’t really that interesting.”

But pick any newspaper, read the blogs, they are full of stories of average Joe’s (the Plumber) doing something interesting that captures the editors interest and adds their story to their paper.

When I owned the RadarBusters network I would set aside a day a month to write about something that I felt would be interesting in my niche, prepare a news article and submit it to the various online news feeds.

One of my first articles was in 2001 and about the influx of photo radar and redlight cameras in the Phoenix area along with review of the various “scam” products that were being sold to the public.

I demonstrated that most of these products were totally ineffective at blocking out your photo. But also demonstrated a few of the products that actually worked and which I sold.

I submitted this article to PRweb and a few days later my article was picked up by several Midwest newspapers. However, I was not prepared for what happened next!

A telephone call from Keith Olberman’s agent asking me if I could be at the studios of KPNX-TV (Chanel 12 Phoenix) the following afternoon to do a live interview with Keith for the MSNBC show, Countdown.

My segment was the #2 news story on July 3rd, where I was interviewed on live TV about Photo Radar. As my picture aired coast to coast on national TV an overlay was below me introducing me to a nationwide audience as “Radar Roy” along with my website www.RadarBusters.com

This very same week I received additional calls from the Fox Network for a news story which appeared on their affiliate news stations across the US, along with radio interviews.

Sales for that one week increased 500% and I became branded as the national expert in traffic enforcement.

This celebrity status now allowed me to cultivate relationships with news editors who often called me for my views on other newsworthy items.

As an example, a newspaper journalist from New Haven Connecticut called me one afternoon asking the legal requirements in certifying and calibrating police radar equipment. As I retired in law enforcement after a 20 year career and certified as a traffic radar instructor I explained to her that the International Chief of Police Association requires a police radar gun and tuning forks calibration and certification once a year.

The journalist investigative report published on the front page the following morning showing that the Connecticut State Police had not followed these requirements of certification/calibration tests in the last five years, referencing me and my website as an expert. Her investigative report forced the dismissal of over 1,000 speeding tickets in the courts. Another follow up was published labeling me and my website as the “whistle blower” and hundreds of orders from the New Haven area followed suit.

I’ve been published in numerous magazines that include; American Iron, Exotic Autos, Two Wheel Tuner.

I’ve appeared on numerous television news stations that include; CNN, FOX, IPN, and CBS

az-seo-training

Ok, what was my secret in developing my news releases, here goes:

1- What is your company’s main point of difference from your competitors, what makes it stand out?

For me it was the retired cop who joined the “dark side” and reviewed speed counter measure equipment and gave free tips on how to beat your traffic ticket.

2 - Why are your products and/or services better than your competitor?

I really went to the edge on this, I created a website www.RadarJammer.com where I offer a $50.000.00 reward to ANYONE that can show me one of my competitors products that actually work as advertised. If you go to this website, click on the “What the Experts Say” tab to see all my national television news interviews.

3 – What makes you stand out from the rest is your product/service unique? Exciting? Boring?

Even if you think you’re a boring CPA play this up to something like “I’m so boring that I put the IRS tax accounts to sleep, which result in the dismissal of my client’s reviews”

4 – Are you going to the edge? To be truly controversial people are either going to like you or hate you, there is no in between. Make a statement, but be ready to stand up for what you say, the media and public hates wimps!

Please be sure that you can back up whatever you say or do, if you’re ever caught in a lie or something hurtful it will haunt you forever, case in point. When I ran the Radarbusters network I would perform a test of all the radar detector products and invite manufactures and enthusiasts to the test. A competitor felt this would be a good time and place to sabotage my efforts.

They placed four police radar guns powered by remote batteries in the vicinity of my testing site as a method to invalidate my test.

However, the RadarTest . com competitor was so stupid that he placed these devices in a cardboard box that had shipping labels to his home.

These devices were found by the enthusiasts and manufactures while they were videotaping their hunt.

The following morning these videos went viral in the speed counter measurement community and his branding as the “National Expert” was thrown out.

5 – Is there a colorful character in your company? You don’t have to be a Radar Roy an Orville Redenbacher or a Lee Iacocca you just have to be a little offbeat, fun, engaging.

I have a client who sells tire pressure monitors from their website www.TirePressureMonitor.com. Dwayne in his 70’s and knows squat about the Internet. However his picture and his story have been branded and embraced in the tire safety community as being the expert. Because of his celebrity status in his niche he is often called upon for information.

6 – Are you or your business associated with any charities? Are you a member of a charity or school that helps in an unusual way? Do you get involved with your community?

I’m the founder of an organization called “Cops Who Care” an organization comprised of active and retired police officers that help at risk kids.

Family Circle Magazine recognized me as being one of “Ten Who Care” and featured a three page article about me and my organization in their December 1999 issue.

In 2000 the Wickenburg Chamber of Commerce presented me with the volunteer of the Millennium for my charitable work in Wickenburg.

In 2002 the Arizona Republic labeled me their “Hero of the Week” for my charitable work in helping at risk kids.

In 2003 I was featured on the Crime Stoppers TV show working with underprivileged and at risk children.

az-seo-training

Here is a press release that I released today using my tips and I’m excited to see what new doors of opportunity open ahead for ALL of us now using my formula for success….

If you’re ready to become an Internet sensation yourself sign up NOW to receive more of my FREE SEO training and Internet Marketing Tips on the form on the top right of this page.
Filed Under: Blog
Tagged: arizona seo, az seo, News Release, PRWeb, seo training
Discover Some Really Cool FREE Tools

March 3, 2009 by radarroy
Filed under Blog

2 Comments

If you’ve been reading my blog for a while, you know I love to share cool tools that can help you with SEO work. Well, I’ve discovered a whole bunch more I know you are really gone to like. These tools are all FREE and I think you’re going to be amazed at these:

Cool Tool #1: Wordtracker KEI Observation Deck http://www.keiobservationdeck.com/

This great tool was created by John Alexander. If you haven’t heard about John, he’s the guy who wrote the eBook called “Wordtracker Magic”. What’s interesting about John has lots of strategies to bring a ton of traffic to your site without fighting the millions of pages you sometimes find competing for a keyword. You have to see this tool- you’ll have a whole new appreciation of what Wordtracker can do for you.

Cool Tool #2: FILExt - The File Extension Source http://filext.com/
If you’ve ever double clicked on a file and found that no program opens it and that the file extension is not recognized, FILExt is a comprehensive list of file extensions and programs that use them. You’ll never have a problem with unknown file extensions again with a list like this one.

Cool Tool #3: Google searches Tool http://www.algotech.dk/googlesearches.asp
this great tool is like Google searching on steroids. It provides lots of ways to search Google including some methods that will help you with your keyword research too!

Cool Tool #4: Hotscripts.com http://hotscripts.com/
I was like “a kid in a candy store” when I found this site. It’s amazing! It has over 28,000 resources in over 1,000 categories. Have fun with this site!

Cool Tool #5: Search Engine Decoder - Relationship Chart
http://www.search-this.com/search_engine_decoder.asp
What this does is show you how search engines and directories are related. When you click on a search engine, you’ll see which of the search engine directories apply info back to the search engines. I was really impressed with this.

Cool Tool #6: Bookmarklets http://www.yourhtmlsource.com/accessibility/bookmarklets.html
This tool adds lots of useful features to your web browser to make your research and coding much quicker and much easier. Check this out for yourself!

Cool Tool #7: Martindale’s "The Reference Desk"
http://www.martindalecenter.com/
Although this one isn’t really a tool, I had to include it because Martindale is such a great source of information. For example, you can find over 20,000 different calculators here!

Cool Tool #8: 125 Legitimate Link Building Strategies
http://www.searchengineworkshops.com/articles/leglinkpop.html
As you know from reading some of my articles, link building is one effective way to raise your rankings in the search engines. This web address provides information on many ways to build more links to your website.

Cool Tool #9: Great Free Click Tracking Tool http://www.budurl.com
Do you know what pages are being click on from social media sites or other locations such as links from videos you post? Budurl offers a free click tracking tool that is great. There’s paid versions too but most people only need the free one.

Cool Tool #10: Get Great Search Engine Data SEO Quake http://www.budurl.com
This program is a browser extension that lets you track many variables about what pages that are displayed in the search engine results such as PR, Alexa Ranking and other factors you want.

I hope you enjoy these tools and that they will help you improve your website’s rankings. “Stay tuned” for more tool updates as I discover them.
Filed Under: Blog
Tagged: free seo, free seo tools
How to Achieve Success with your SEO Career

February 27, 2009 by radarroy
Filed under Blog

2 Comments

My first entry into becoming a fully fledged member of the Internet Marketing community was way back in 2002 when I attended my first Search Engine Workshop training class hosted by the Search Engine Academy .

It’s kind of fun looking back to those early years of SEO and Internet marketing and I often find it quite amazing on the how far our community has grown and the successes my classmates have had in this short period of time.

I remember my first morning sitting in the seo workshop completely naïve about search engine optimization and Internet marketing.

The reason I was there was because I hired some outside SEO firm that called me on the phone several months prior offering me promises of taking over the number one position in Google in 60 days as long as I handed over a $10,000.00 check to them.

I’ve always felt that never in a million years being a retired cop with a background in white color crimes would I fall for a con artist. But for some reason I thought I could trust this caller, heck he offered me a 60 day money back guarantee if my site wasn’t ranked #1 in Google.

Then 90 days later disaster hit! My site was banned from Google because this firm used something called “black hat seo”.

Sitting next to me was Mark, a middle aged dentist from New Jersey. Mark was fed up screaming kids and people who hated to be reminded that it was time for their annual dental check-up. He was looking for a career change.

Sitting across from us were Jerry an Andy. Both were interested in offering Internet Marketing consulting services to their small client base.

A brotherhood formed between us since our first meeting and we’ve all become very successful in our own little niches.

Mark (whose tag line has been “Hey, I’m only a dentist ") went on to becoming one of the most successful affiliate marketing people I know in our community. His network includes industry giants such as Dish Network, DirectTV and Comcast.

Jerry went on to form the company SEO Revolution where he provides SEO and Marketing advice to advanced Internet marketers and corporations.

Andy went on to form Andy Beal’s Marketing Pilgrim where his niche is online reputation management.

And of course there is my success in resurrecting from the dead my RadarBusters website after Google’s ban and building out a network of over 45 other websites that dominated my industry, which was later acquired by a competitor for over seven fiqures.

Now you may be asking yourself what led our little rag tag group to become so successful in such a short period of time, this is understandable because I have asked this same question myself.

Our brotherhood became successful because none of us made the fatal mistake of focusing on selling or products or services. Instead of what we focused on were our customers and their success.

To fully apply your talents to in developing your online presence you need to make sure you’re giving the very best you have to the clients you have because if you do, you’ll keep those customers for years and year.

Please remember this one golden rule if nothing else; “It is easier to sell your product or services to a customer you already have a relationship with, then selling your product or service to a new customer.”

Secondly, if you’re not fully on top of the latest search engine optimization trends, you need to make sure you are and fast! How much you know and how well you use what you know will affect how well you do with your clients. I’m learning every single day! What you need to do to stay on top of the latest trends and be at the top of your game is to get training, study on your own, or have a mentor. (Still today I have two mentors)

You need to keep improving your SEO and Internet marketing skills so you can help your customers in the best way possible. The more you know and can apply what you know to make money for your clients, the more money you’ll make.

To have good success you need to believe in what you are doing. How are you doing right now with the profit sharing idea? You wouldn’t believe how much money I’ve made from profit sharing.

Have you proposed profit sharing deals? By profit sharing I mean proposing a deal where you own a piece of your client’s company in return for helping them grow based on your SEO skills. Look, you can make some great deals if you start thinking this way. So start thinking about it now!

Along the lines of not just thinking about selling, another thing you should think about is helping a charity or nonprofit agency without charging for it. I’m the founder of an organization called Cops Who Care. Our organization is comprised of active and retired police officers that help at risk children. I developed their website and also provide free SEO services to the organization as a way to raise money for our charitable efforts.

Another benefit that I have realized is doing this type of free work can help you because many important people in your community work also with charities and word will spread to others about the good work you do.

Keep studying and learning about SEO and Internet marketing so you can keep applying the latest methods you learn about. If anyone would have told me I could be living the good life the way I am now, I would have never believed it.

When it comes to achieving success with your new career, consider taking live training- or taking training online. The time you invest in this training will pay you back big time!

Another key to success is something I learned in my career- make sure the people you listen to and learn from have the real knowledge to help you. There are many people who claim to be experts but aren’t really. Pick the right people.

One other suggestion, limit your time on the SEO and Internet Marketing forums, they are big time wasters.
Here’s another tip for you- don’t undersell yourself and undercharge for your services. Get paid what you’re worth if you know your stuff. But you need to be an expert. If you just charge high fees and don’t deliver the knowledge, word will travel quickly and you’ll lose customers fast.

You also need to set goals and track your success. Not doing that would be like me taking off in my plane without going over my preflight checklist and not knowing the destination. And when you do succeed as your customers have success, celebrate that success with your customers. Look, if it wasn’t for your customers, you wouldn’t have succeeded.

When it comes to your success, look for ways to genuinely help others. But avoid those who are just interested in picking your brain just because of what you know.

Always examine what you are doing and if you need to change. I constantly adapt and change my approach as I learn new information. If you are getting poor results from what you are doing you need to try something else.

Don’t make the mistake of some people who constantly complain about their life but they never take the steps required to achieve success. I achieved my success because I took action. You can succeed in your SEO career if you do it in the right way.

Now are you ready to step into a new and profitable career in SEO and Internet Marketing? If so take the next step and sign up for my free SEO tip of the day or register for my next SEO training workshop NOW!!
Filed Under: Blog
Tagged: search engine workshops, SEO Services, seo training
Creating Tribes of Raving Fans

February 26, 2009 by radarroy
Filed under Uncategorized

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Last night I stayed up late to publish the “Core Influence” post about the importance of knowing who your core customer is. Then this morning I received an e-mail from a new member of my radar detector tribe who thanked me for taking the time to respond to HIS questions, commenting that I earned his business.

This e-mail from John is a perfect example of knowing who your core customer is and how to engage them especially since I’ve sold my Radarbuster’s network over two years ago!

az-seo-trainingMy moniker “Radar Roy” became the third most used term in Google by perspective customers who were searching for radar detector reviews in Google four years ago. I was able to leverage my mark into this position over the years by becoming the world’s most recognized expert in the industry through TV and radio interviews the use of social media and press releases.

Once the per perspective client found out who I was they would seek out my website(s) and/or email addresses and contact me.

John first found out about me during my review of radar jammers and found out on my website radarjammer.com that I offer a $50,000.00 reward to anyone that could show me a radar jammer that actually worked.

John became interested in learning more about me and my reviews so he typed “Radar Roy” into Google and found my personal blog in the first position in Google. He read my reviews and sent me a rather long email late last night with specific questions about a lower end radar detector. I replied to him that for only a few more dollars he could get a much better model also discussed some safety features that he was unaware of.

This morning I received this following response back from John:

What I find interesting in John’s post is:

1 – He thanks ME for convincing him to buy a radar detector that costs two times as much as the first one he selected.

2 – That I’ve earned his respect and business

3 – He will have to explain this all to his wife (but I already gave him the ammunition on my website(s) on how to do this)

4 – That I’ve created a new “raving fan” who will recommend me to his friends

When was the last time one of your customers thanked you for up selling a product they had no intention of buying?

How long have those customers messages been sitting in your email box? When was the last time you spoken to the clients last year that bought something from you? Are your products and/or services still fresh in their mind?

On this site, SEOtrainingSW.com which only launched two weeks ago, I’ve already used this mojo to influence a new core audience who are interested in learning SEO and Internet marketing. Those who are interested in joining my tribe for free enter their name and email address in the “Free Tips” form.

But a select few who really want to become successful on the Internet (currently around 5%) sign up for my personal hands on SEO training workshop.

Are you committed to becoming a successful Internet marketer? If so become part of my SEO and Internet marketing tribe and sign up now for my next SEO training workshop .

• Added on: Mar 9th, 2009
• Country: United States
• Language: English

• Author: seotrainingsw
• Listed in: SEO Web Development
• Tags: radarroyseo seotrainingsw.com seotrainingsw radarroy.com az-seo-training radarroyseo.com