Recent Posts
SEO Vision
Return To Blog Listing
SEO Vision focuses on web issues of importance to business owners and deconstructs the SEO industry to understandable terms.
Recent Posts Tagged With 'Internet Marketing'
Internet Marketing Travel Agent
I just came back from a very special cruise. A few brilliant minds got together and invited some of the brightest minds in the social media/internet marketing space to go on a cruise/conference. We all met in Miami for a pre-conference Tweet-Up and t...
The Importance of Content for SEO, Conversion, and Your Grandma!
In the wild and crazy world of the web, you may have heard various adages like “content is king” or “write for people, not for search engines”. For an SEO like me, my stance is that you must have text on your website ̵...
Demand More and Get More
The way that internet search and social media are evolving and intertwining, things look bad for slackers everywhere. Current trends encourage all business people to deliver their message on an ongoing basis. For those with a marketing campaign men...
Bing Twitter Search & Google Social Search: Real-Time Search is Validated
Yesterday afternoon when I first checked out Bing’s Twitter Search feature, I was actually quite impressed. Staying true to its “decision engine” layout, the tweet results are broken up into categories. Check it out: I real...
An Ounce of Prevention is Worth a Pound of Cure for your Online Reputation
Everyone seems to be talking about Facebook, Twitter or tweeting or, Blogs, LinkedIn et. al. and many people claim to be using these tools for their businesses. How is that possible? Don’t people have PR Agencies, Marketing departments and regu...
1 Week Following #seo on Twitter
After The Big Conference last week here in Portland, I had the idea of changing what I’ve been doing on Twitter a little and start following conversations about SEO on Twitter and responding to questions and concerns that people had. So I add...
5 Things to look for in an Ecommerce Solution
Choosing the right eCommerce system can be a daunting task. There are so many pre-made solutions out there and they will nearly always need some modification to meet your needs and the needs of your users. No cart is the perfect fit for every busine...
Google Analytics Team Speaks – How and When to Get Help With Your Analytics
The Google Analytics blog is a must-read if you’re interested in getting the most out of the powerful analytics platform and learning about changes from the horse’s mouth. Google, as an organization, has been especially good about using...
5 Easy Goals for your B2B Website
1. Easy to Find We all only view a very small portion of the existing World Wide Web. There are trillions of pages, but we can only view a very small portion of the web made up of the websites we can find. In B2B, prospects have to be able to find y...
Working the SEO Mojo
My title is an oxymoron, but I couldn’t resist because it sounded kinda cool and it rhymes (double bonus!). In actuality, there are no magical spells or powers (mojo) involved with SEO, just a lot of hard work and a willingness to continually...
3 Quick Things to Make Sure Your Website is Ready for Mobile Browsers
Photo credit: mastrobiggo Relevenace: little, just liked the pic The internet is changing everyday. The things we can do on the internet changes everyday. Now with cell phones acting like mini-computers when, where and how we browse the internet is c...
5 Signs Your Website Wants To Dump You
Dear Business Owner, It’s over. I can’t let you take advantage of me like this anymore. I can no longer sit idly and look the other way, while you lust over other websites. We had a great run and it was fun while it lasted. But lately, you have n...
Fun with Search Trends: Google Insights for Search
Since it’s nearly back-to-school time, I thought I would throw a little fun your way before the summer winds down. Google originally launched Google Insights for Search last year, but they just took it up a notch by adding a forecasting featu...
SEO Strategy: Do You Focus on Winning a Battle or Winning the War?
The most identifiable difference between marketers with traditional marketing backgrounds and those who are pure internet marketers is how they define victory. Traditional marketers tend to focus on the individual battle or battles while most savvy ...
Time to Percolate on Google Caffeine
Boy, was I excited when I received my personal invitation read on Google’s company blog that they are allowing searchers to test out Google’s new-and-improved search, codenamed “Caffeine”. Could it get any better than that? ...
Off to the races: Social Media, Search and Realtime
Photo credit: zappowbang Holy smokes! Yesterday was a whirlwind of internet news! Keeping up with any and all changes is trying sometimes, so what we like to do here at Hall is give a recap on any events that may have happened that could effect you...
But It’s Not Google (Bing)
BING = But It’s Not Google I have to admit, I snickered when I first read this clever little acronym for Bing!, given my penchant for all things Google. And does anyone else find the Bing TV commercials annoying? (“Moms who wear jeans to ma...
Pole vaulting and your social media strategy
Whenever I am about to try something scary (like, really scary) I use the analogy with my teacher, coach, employer… “It’s like pole vaulting to me.” I do NOT understand the margin of error in pole vaulting. You are either grac...
Yahoo! and Microsoft Combining Forces to be One Step Closer to Google Domination
A deal between the 2nd and 3rd place search engines has finally been confirmed and is reported to close in early 2010. Microsoft and Yahoo!, who have been in talks since early 2009 after Microsoft’s failed attempt to buy Yahoo! last year, are ...
Real-Time Search: The Good, The Bad, and The SEO
Real-time search has been on the horizon for a while now, but after the tragic death of Michael Jackson a few weeks ago, it seems to have reached a fever pitch. The day following Jackson’s death, Danny Dover at SEOMoz blogged that Google is fa...
Email Marketing is an Important Part of Inbound Marketing
As I mentioned before, Inbound Marketing is the term for the types of marketing efforts where you are being found by consumers when they are researching information. With that said I have seen more than a few ears perk up when I mention email marketi...
What is Missing On Your Website: Compelling Offers and Calls-to-Action
Having a great looking website is a nice objective. But if it doesn’t motivate your visitors to take action, you’ve missed the whole point of having a website. You might as well use your Facebook page as your company website and call it a day. At...
Reversing Forward, Digressing Ahead and Other Punch Drunk Oxymora
We have spent the last 50 years moving away from personal interaction, starting with the age of TV and Radio. Marketing focused on selling to target audiences with little concern for the people in that audience. From TV and Radio, to Print, Direct M...
Tag, You’re It: Some New Information on SEO Best Practices
Everyone in SEO-land understands the most basic elements that are key to any optimization campaign, but Danny Dover at SEOmoz has some new insights on the old standards. Based on their own field research and the rankings correlation report developed...
Google Wave and the Shift Towards Real-Time Search
If you’re anything like us, the recent announcement of Google Wave leaves you salivating. Wave is Google’s new breakthrough email/blogging/twitter/facebook/project manager/IM technology, a landmark new product that Microsoft only wishes ...
Do You Have A 7 Second Website?
photo credit: fotographix.ca I hope not. On a recent search, that was the typical amount of time I spent on a website looking for information, decided it’s not there, and then clicked off to another website. Research supports that 7 seconds is the...
Don’t Let Your Message Become Old News at the News Stand Tomorrow Morning!
Traditional means of marketing and advertising still exist and are being utilized but research shows that most of these are on a steep decline. Nowhere is this clearer than with the struggling newspaper companies all across the U.S. The New York Ti...
Spring Inspirations Greg Cangialosi of Blue Sky Factory
In my last Spring Inspirations post I spoke with David Meerman Scott about Social Media, going viral and world wide raves. Now with record breaking temps taking over the east coast Spring may have been skipped and gone straight to Summer. We took thi...
Humanizing Your Website
I see too many websites that are all business. No personality and not a bit of information about the people behind the company. It’s like the Wizard of Oz, we don’t know who and what is hiding behind the curtain. In my opinion, a lot of small and...
Creating Your Own Economic Sector
No longer does your geographic area necessarily define your economic sector. Thanks to technology, you can define where you exist by vertical market and offering. You can create a hybrid business environment – a flexible, resilient sub-sector of...
