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SEO Vision focuses on web issues of importance to business owners and deconstructs the SEO industry to understandable terms.
Recent Posts Tagged With 'business strategy'
Internet Marketing Travel Agent
I just came back from a very special cruise. A few brilliant minds got together and invited some of the brightest minds in the social media/internet marketing space to go on a cruise/conference. We all met in Miami for a pre-conference Tweet-Up and t...
Code Red! How to adapt your Social Media strategy when the rules change
Photo Credit : Neatorama Your strategy is geared up for your business’ next promotional event and you’re ready to start inviting your friends and fans to participate and RSVP. Pump the brakes a bit! This week, Facebook made a major ch...
Interview with a (very smart) lawyer about Social Media
Alfred C. Frawley – Preti Flaherty I talk all the time about planning out your social media strategy and setting company policies BEFORE there is a problem or you find yourself lost in cyberspace. A great way to get started is to work with you...
Demand More and Get More
The way that internet search and social media are evolving and intertwining, things look bad for slackers everywhere. Current trends encourage all business people to deliver their message on an ongoing basis. For those with a marketing campaign men...
The Marketing Shift: 5 Things Every CEO Should Consider
photo credit: 96dpi Being able to effectively market in the new research oriented, conversation marketing environment of the web must be a part of every B2B organization’s marketing strategy. We all recognize the opportunities that everyone is ...
What is it That You Do in 30 Seconds? Re-Inventing the Elevator Pitch.
Photo credit: Rennett Stowe I think it is time the Elevator Pitch made a comeback! Your Elevator Pitch is what you would tell someone in an elevator about your company, your goals, your mission and you only have the same time you would have if you we...
Whoopee!!! I am best of breed!
Photo credit: thekennelclub Phrases like “best of breed” are very popular in business these days. I received a phone call from a very nice person who asked me today if our CMS solution was a “best of breed” solution. I asked her to explain....
Community is about connecting not controlling
Photo Credit: Will Lion So apparently you need a Facebook page, a LinkedIn Account, a Twitter account and then all that is left is to kickback and wait for the money to roll in. Right? …No? That has happened yet? But you did all the stuff on ...
Five Marketing Tips to Keep You Energized
Today’s guest post comes from David Murphy. David is the founder of Bewater Marketing Concepts. Bewater Marketing Concepts specializes in working with small businesses not only to survive, but to thrive using simple and very effective marke...
The secret to social media marketing? Keep it simple
Psssst… I like you guys and girls so I am going to share a secret with you about how to own your social media marketing strategy. Ready? Keep it simple, Silly Goose I could have said ‘keep it simple stupid’ but I didn’t. You a...
5 Signs Your Website Wants To Dump You
Dear Business Owner, It’s over. I can’t let you take advantage of me like this anymore. I can no longer sit idly and look the other way, while you lust over other websites. We had a great run and it was fun while it lasted. But lately, you have n...
SEO Strategy: Do You Focus on Winning a Battle or Winning the War?
The most identifiable difference between marketers with traditional marketing backgrounds and those who are pure internet marketers is how they define victory. Traditional marketers tend to focus on the individual battle or battles while most savvy ...
Stop! 6 Things You Can Stop Doing Right Now That Will Help Your Business Grow
Stop! If you are doing any of the six following things, you are likely hurting your sales and marketing efforts. They are a waste of time, money and energy that you can use in better ways. Stop intrusion marketing. There is a reason why every sing...
Reversing Forward, Digressing Ahead and Other Punch Drunk Oxymora
We have spent the last 50 years moving away from personal interaction, starting with the age of TV and Radio. Marketing focused on selling to target audiences with little concern for the people in that audience. From TV and Radio, to Print, Direct M...
Big Pond? Small Pond? Forget The Pond!
Your geographic area no longer defines your economic sector. Thanks to technology, you can define where you exist by vertical market and offerings, not just by region. You can use email, social networks, your website and web search to create a f...
Don’t hop over nickels to save pennies
I was asked last week, “Why don’t you guys charge for your weekly webcasts?” and that was followed up by, “You could develop a good income steam charging $50 or $100 per webcast – I definitely would not record and archive them – they ...
5 Recession Busting Moves For Small Business
The economy is challenging all of us. Small Businesses have been overlooked, for the most part, by the government’s plan to stimulate the economy and it looks more and more like we will be relied on for the recovery. Whether you agree or disagr...
Spring Inspirations Greg Cangialosi of Blue Sky Factory
In my last Spring Inspirations post I spoke with David Meerman Scott about Social Media, going viral and world wide raves. Now with record breaking temps taking over the east coast Spring may have been skipped and gone straight to Summer. We took thi...
Humanizing Your Website
I see too many websites that are all business. No personality and not a bit of information about the people behind the company. It’s like the Wizard of Oz, we don’t know who and what is hiding behind the curtain. In my opinion, a lot of small and...
Creating Your Own Economic Sector
No longer does your geographic area necessarily define your economic sector. Thanks to technology, you can define where you exist by vertical market and offering. You can create a hybrid business environment – a flexible, resilient sub-sector of...
Business Owners Need to be More Involved with their Marketing Strategy
Shifting Some More…. As I discussed last week, traditional marketing is dying and as the power shift to buyers takes place - another power shift is also occurring. This is the shift towards the businesses’ owners being forced to become m...
The Marketing Power Shift - Are You On Board Or Will You Be Left Behind?
The Marketing Power Shift – From Sellers To Buyers The power to deliver your marketing message is no longer in your hands. The buyer is now much more powerful than the seller. Does this signify the end of traditional marketing? Possibly… but...
In an Economic Downturn Your Customers Are Pure Gold
For most business to business sales (B2B) or service firms, the greatest value they have is in their contact list. During any merger or acquisition, this is certainly one important factor in the valuation of the company. If, at acquisition, this i...
