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SEO Vision focuses on web issues of importance to business owners and deconstructs the SEO industry to understandable terms.
Recent Posts Tagged With 'organic search'
SEO is a Process Not a Project
photo credit: Aaron Escobar™ In today’s challenging economy business owners realize having a website is simply not enough. In order to survive business websites need to be ahead of competitors in search engine results. Business owners ma...
Organic Search Chronicles, Part 3 - SEO Best Practices, What They Are and How to Use Them
photo credit: Spencer E Holtaway During the past few installments I’ve laid the groundwork for the discussion I’m going to get into today — I’ve made the case for SEO and I’ve explained how search works. Now let’...
SEO Audio Nuts and Bolts: What are 301 Redirects and Why Are They Important?
SEO Audio Nuts and Bolts, the series on concrete, actionable search and social marketing tips and tactics returns. This week, we discuss 301 redirects, AKA “Search Friendly Redirects.” When do you want to use a 301 redirect, what do...
Real World use of Social Media – Link Bait
It is time to start thinking seriously about your social media campaign and how it can partner with your organic search efforts. Search engines see inbound links as a vote of confidence in your website and with Social Media you can actively take a pa...
The Organic Search Chronicles, Part 2 - How Search Works
If the title of this post sounds familiar, it’s because I’m self-plagiarizing the content of my upcoming webinar of the same name. But lest you feel like you’re getting a heaping of Super Bowl leftovers, note that this blog post wi...
The Organic Search Chronicles, Part 1 - The Case for SEO
Alright, as promised yesterday, here begins my new mini-series surveying organic search marketing and the implications of this form of marketing on your business. Scores of information has been written on this topic, some of the best by SEOMoz and ...
New for ‘09 - A Trip Back to SEO Basics
Okay, so the New Year is in full gear and before we know it, we’ll have a month under our belts. Time to make sure our resolutions are in play, right? Of course, it’s always harder to stay resolved that to get resolved, right? For us, ...
Microsoft Internet Explorer Security Flaw
Over the past couple days a very serious security flaw has been discovered with Microsoft’s Internet Explorer Web Browser they are now calling the “Zero Day Exploit” (Read more about it here, here, and here) All versions of the b...
Bring Some Life To Your Blog! (Do it for us — your readers!)
You have seen them. Empty, forgettable blogs just put up to beg for a comment, a digg, a stumble but not giving you much as the reader. You’re not going to Digg or Stumble it without an incentive, right? Here are some suggestions to help your b...
Google Patent Reminds Us To Keep It Fresh
Mm… nothing like the smell of fresh content in the morning, right? Crisp and fulfilling, it perks up the mind and sets your day on the right course, attracting the noses of your customers, too. What? Your website hasn’t been updated late...
Walking Miles in Your Customers’ Shoes
photo credit: m.gifford This afternoon we talk about keywords. And while I obviously have no idea how the conversation will turn out, I’m guessing that ultimately there’s just one ultimate question — how do I pick the right keyword...
Are Your Pencils Sharp?
photo credit: Menlo School Ahhh, back to school. Time for the kids to get packing with new backpacks, fresh notebooks, the latest fashions and, oh yes, sharp pencils (okay, maybe that’s a little old school, but bear with the metaphor for a mom...
Google Now Providing Colorful “Insights”
Well, if Googling yourself wasn’t already fun enough, you can now use Google’s powerful new Insights for Search tool to get a lot more information than you ever could before. Irreverently called “Google Trends on steroids” by ...
How Cuil is This?
Gosh, I hate to be another one jumping on the Cuil-bashing train this morning, but it’s just too easy a target. What is Cuil, you ask? Well, for a glowing review, see the New York Times. For something more sardonic, you can go here, here, or ...
Google Wants the Blind to See
While we’ve remarked before that Google is blind, it turns out that the search behemoth is not satisfied with this handicap and foresees a future where the engine is able to algorithmically ascertain an images identity based on similar images i...
Recession-Proof Your Business With SEO
Alright, so many many people are out their saying it. But we won’t. Nuh-uh. Not the “R” word. But, say, hypothetically speaking of course, that such an unnameable thing WAS happening to the economy. How would this affect your we...
Search Engines Unite to Support Global Sitemaps
Google, Yahoo, and Microsoft all announced this morning that they’re supporting an addition to the Sitemaps protocol that makes it easier for site owners with multiple subdomains to manage sitemap files. In the past, you were forced to maintain...
What Does a Microsoft-Yahoo Mean to You?
By now you’ve already hear that Microsoft has made an incredible bid of $45 billion to pick up Yahoo. Some call it an offer Yahoo can’t refuse, but what does it mean for your business online? While in general monopolies have never proven...
Tip of the Day: Best Practices for Images
While Google may be blind, the text you put around images can help the robots see a little bit about what they’re missing. This helps broaden the search terms present on your pages, while building accessibility and popularity through Google...
What to Do When It Rains on Your Search Engine Rankings
Own a website long enough, and it’s bound to happen — maybe Google alters their search algorithm, the links you’ve gained take a hit in authority, or a beefy competitor comes along — your sunny days of ranking at the top of se...
