Recent Posts
SEO Vision
Return To Blog Listing
SEO Vision focuses on web issues of importance to business owners and deconstructs the SEO industry to understandable terms.
Recent Posts Tagged With 'social network marketing'
Internet Marketing Travel Agent
I just came back from a very special cruise. A few brilliant minds got together and invited some of the brightest minds in the social media/internet marketing space to go on a cruise/conference. We all met in Miami for a pre-conference Tweet-Up and t...
Interview with a (very smart) lawyer about Social Media
Alfred C. Frawley – Preti Flaherty I talk all the time about planning out your social media strategy and setting company policies BEFORE there is a problem or you find yourself lost in cyberspace. A great way to get started is to work with you...
B2B Social Media and Twitter
Photo credit: Search Engine People Blog Social Media is just conversations happening online. We have covered that. People are talking online with people they know and people they know only virtually. In those conversations they are also inadvertentl...
Bing Twitter Search & Google Social Search: Real-Time Search is Validated
Yesterday afternoon when I first checked out Bing’s Twitter Search feature, I was actually quite impressed. Staying true to its “decision engine” layout, the tweet results are broken up into categories. Check it out: I real...
An Ounce of Prevention is Worth a Pound of Cure for your Online Reputation
Everyone seems to be talking about Facebook, Twitter or tweeting or, Blogs, LinkedIn et. al. and many people claim to be using these tools for their businesses. How is that possible? Don’t people have PR Agencies, Marketing departments and regu...
Big Ideas Shared at #tbc09
Yesterday The BIG Conference came to Portland, Maine on a drizzly and chilly October morning. Iffy weather did little to keep down a lively and engaged crowd from across Maine and a group of excellent speakers from around New England and as far away...
Inbound Marketing Summit – Day Two Recap
This is Not Important Photo Credit: Justin Levy I want to start this with how Chris Brogan ended the Inbound Marketing Summit. This is not important. Social media tracking, measuring, planning, techniques is not the END goal. These are only tools fo...
Inbound Marketing Summit – Day One Recap
Inbound Marketing Summit Boston Recap of Day One: Trusting the Conversation Strategy Deeper (Or, What Matters in Social Media and Terms We Hear Too Much) Yesterday was jammed pack full of presentations and off shoot conversations about Inbound Market...
Explaining Inbound Marketing to anyone and Inbound Marketing Summit Notes
It is Fall. Times are hectic and changing. The internet is changing. It changes not only every day but with every second. We can easily get lost in what is important to us, our company and our communication strategy (online and offline). Times like t...
The Marketing Shift: 5 Things Every CEO Should Consider
photo credit: 96dpi Being able to effectively market in the new research oriented, conversation marketing environment of the web must be a part of every B2B organization’s marketing strategy. We all recognize the opportunities that everyone is ...
Video Marketing for Your Business
YouTube recently took the title of fourth most visited site on the internet (behind Google, Facebook and Yahoo). Whether you consider YouTube a thriving online community of people searching for information or a huge time suck – you can’t ...
Community is about connecting not controlling
Photo Credit: Will Lion So apparently you need a Facebook page, a LinkedIn Account, a Twitter account and then all that is left is to kickback and wait for the money to roll in. Right? …No? That has happened yet? But you did all the stuff on ...
Is Facebook right for your business?
Website complete with SEO? – Check! Successful targeted Email marketing campaign? – You betcha! Effective, strategic and fun marketing utilizing a resource that has over 250 million users? – Say What? So, maybe you missed the boat ...
The secret to social media marketing? Keep it simple
Psssst… I like you guys and girls so I am going to share a secret with you about how to own your social media marketing strategy. Ready? Keep it simple, Silly Goose I could have said ‘keep it simple stupid’ but I didn’t. You a...
Time to Percolate on Google Caffeine
Boy, was I excited when I received my personal invitation read on Google’s company blog that they are allowing searchers to test out Google’s new-and-improved search, codenamed “Caffeine”. Could it get any better than that? ...
Off to the races: Social Media, Search and Realtime
Photo credit: zappowbang Holy smokes! Yesterday was a whirlwind of internet news! Keeping up with any and all changes is trying sometimes, so what we like to do here at Hall is give a recap on any events that may have happened that could effect you...
Pole vaulting and your social media strategy
Whenever I am about to try something scary (like, really scary) I use the analogy with my teacher, coach, employer… “It’s like pole vaulting to me.” I do NOT understand the margin of error in pole vaulting. You are either grac...
Are you a social media junky just to be popular?
The measuring geek is at it again. Social media this and social media that… everyone is talking about it and wants to join and get as many fans or followers as they can. I am proposing instead of measuring how many people – we focus on wh...
To the Moon and Back – What Does 40 Years of Tremendous Technology Mean to You?
The world we live in is pretty rad. Just forty years after the landing on the moon, we can now zoom to the moon ourselves care of Google Earth. Yesterday, a clip from the late Walter Cronkite summed up to me how far we’ve been, and how far we...
Measuring the ROI of Social Media
photo credit: pasukaru76 More and more businesses are turning to Social Media to help promote their brand, events, products and more. As more and more businesses participate, it means there are more and more important people in large offices requesti...
Reversing Forward, Digressing Ahead and Other Punch Drunk Oxymora
We have spent the last 50 years moving away from personal interaction, starting with the age of TV and Radio. Marketing focused on selling to target audiences with little concern for the people in that audience. From TV and Radio, to Print, Direct M...
Feedburner adds Friendfeed: Should you care?
The first thing I do every morning is check our Google Analytics and Feedburner stats. I like to see what things are working for us and what things are not working. I am proud to say that our blog has been doing quite well and gaining subscribers at ...
What is Inbound Marketing?
Inbound Marketing is the term for the types of marketing efforts where you are being found by consumers when they are researching information. Outbound marketing is the term for interruption based marketing like television commercials, radio ads, new...
Internet Marketing, Social Media and Baby Boomers
Reaching Baby Boomers Online A question I get often is people concerned about their target demographic not being online, for example Baby Boomers. We all know Baby Boomers are one of the most powerful demographic groups and with traditional marketing...
Social Media and Time Management: How do you keep up with it all
I have been fortunate enough to beat the streets recently and participate in some great events as a presenter or speaker, including the Maine Marketing Associations half day seminar on Social Media. I have also met with some clients and there are a f...
Social Media - Not just for kids anymore
One thing I learned this past week at Sage Insights is that using Social media as a marketing tool is serious business! I know the power of tools like LinkedIn, Twitter, Facebook, Stumpbleupon and more because it is what I do for work and what I help...
Facebook Group Page or Fan Page: What is Best for My Business?
I had a meeting the other day and the topic of the difference between Facebook fan pages and Group pages came up. I will admit I was not aware of all the subtle differences . So I did a little research and here (as simple as I can put it) is what I f...
