Recent Posts
SEO Vision
Return To Blog Listing
SEO Vision focuses on web issues of importance to business owners and deconstructs the SEO industry to understandable terms.
Recent Posts Tagged With 'web strategy'
Spring Inspirations Greg Cangialosi of Blue Sky Factory
In my last Spring Inspirations post I spoke with David Meerman Scott about Social Media, going viral and world wide raves. Now with record breaking temps taking over the east coast Spring may have been skipped and gone straight to Summer. We took thi...
Social Media is opening up communication - even with your local bank!
This month Fred and I had the pleasure of speaking at the Maine Bank Expo in Portland, Maine. We had the early bird session at 8:00AM and I was immediately surprised at the large turnout. These very busy professionals got out of bed early to come joi...
Humanizing Your Website
I see too many websites that are all business. No personality and not a bit of information about the people behind the company. It’s like the Wizard of Oz, we don’t know who and what is hiding behind the curtain. In my opinion, a lot of small and...
Does it Pay to Be Popular? Applying Gary Vaynerchuk to B2B Marketing
photo credit: James Cridland I love it when great minds mesh. Over on Copyblogger (a favorite blog), Sean D’Souza (a favorite blogger) has a guest post talking about Gary Vaynerchuk (a favorite social media celebrity) and his “Secret In...
Creating Your Own Economic Sector
No longer does your geographic area necessarily define your economic sector. Thanks to technology, you can define where you exist by vertical market and offering. You can create a hybrid business environment – a flexible, resilient sub-sector of...
Business Owners Need to be More Involved with their Marketing Strategy
Shifting Some More…. As I discussed last week, traditional marketing is dying and as the power shift to buyers takes place - another power shift is also occurring. This is the shift towards the businesses’ owners being forced to become m...
Make your blog go the extra mile… or two.. or 13.1
I am a non runner and I have signed up to do a half marathon in April. I have been training for months now and just had that epiphany last week that I actually CAN do this. I also used to consider myself a non-blogger but I practiced, put myself out...
The Marketing Power Shift - Are You On Board Or Will You Be Left Behind?
The Marketing Power Shift – From Sellers To Buyers The power to deliver your marketing message is no longer in your hands. The buyer is now much more powerful than the seller. Does this signify the end of traditional marketing? Possibly… but...
The Difference Between B2B and B2C buyers
Business To Business (B2B) Services Buyers and Consumer Product Buyers (B2C) have different perspectives on the purchasing process because they are in two completely different places emotionally. Research buying in B2B is gaining momentum because, f...
In an Economic Downturn Your Customers Are Pure Gold
For most business to business sales (B2B) or service firms, the greatest value they have is in their contact list. During any merger or acquisition, this is certainly one important factor in the valuation of the company. If, at acquisition, this i...
5 Quick and Easy Steps to Figuring Out What Your Company Actually Does
In the last two posts, I talked about defining your company and delivering an honest message. Here are a few suggestions to putting those ideas into action. Toss the assumptions associated with your service aside and think in real terms about what y...
Marketing Lessons from the New England Ice Storm
Hall was in the company of nearly a million homes and businesses in New England that lost power on Friday due to an overnight ice storm. The storm came in fast and furious, coating everything with sheets of ice that sheared limbs off trees, resulti...
Yes a Cat’s Breath Does Smell Like Catfood
Stop telling people things they already know or things that have no value. Getting rid of the mumbo jumbo that everyone uses to describe their company and start digging into the reality of what you actually deliver. Question: What do these two sen...
9 Out of 10 Small Businesses Do Not Say What They Actually Do
Over the years, I have met with hundreds of small business owners and marketing directors. When asked what they do, nearly all respond with a carefully crafted marketing driven value message that they spent hours agonizing over or paid a branding con...
ROI of Social Media AND Putting Your Pants On
This morning I attended Social Media Breakfast 10 at the Ryles Jazz Club in Cambridge Massachusetts. The room was full of really smart professionals who all got together to discuss the ROI of Social Media, a topic that often can get even the best Soc...
Lesson Learned from Voting: Learning to Let It Happen
photo credit: the schneider clan This morning, like millions of other Americans, I fulfilled my obligation as a citizen to submit my vote in the 2008 presidential election. After months upon months of continuing punditry, debates, ads, campaigning, s...
Dress Your Website Up for Halloween!
photo credit: Tonamel Yeah, so you may have noticed that we’re having fun with this Halloween thing. It may seem silly, but we’re in good company! See Google, YouTube, My Space, FriendFeed, Search Engine Roundtable, and many others! (...
What Your Business and an Island Community Should Have in Common
I grew up on Peaks Island, Maine. Peaks is a small island off the coast of Portland with an average population of about 800. Last week I spent the whole week on Martha’s Vineyard, and while larger than Peaks, it’s an island community all...
Does Your Website Tell the Truth?
I don’t mean, “does your website not state lies.” I mean, does your website really shovel all of the squeaky sales veneer into its shallow grave and truly tell about what you do and why your approach better meets my needs, hopes, ...
First Take on Google Chrome
With an amazing aspect of surprise and measured fanfare, Google launched their new web browser Chrome yesterday to the delight of web technology enthusiasts everywhere. Unlike the nosedive of Cuil, Chrome is actually a very solid product on launch a...
Are Your Pencils Sharp?
photo credit: Menlo School Ahhh, back to school. Time for the kids to get packing with new backpacks, fresh notebooks, the latest fashions and, oh yes, sharp pencils (okay, maybe that’s a little old school, but bear with the metaphor for a mom...
Does Your Website Resonate?
photo credit: mattyturner As I’ve made no effort to hide, I’m a fan of Seth Godin and in particular his philosophy on marketing as storytelling. This morning he wrote a nice post on “Creating stories that resonate” that lead...
Is Your Website Patiently Awaiting Customers?
I couldn’t miss this sign on a local hotel chain (name obscured to protect the innocent) - “WELCOME: WE PATIENTLY AWAIT YOUR ARRIVAL.” While I can kind of see what the manager responsible for this message was going for, all it did f...
