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SEO Wordsmith

A blog devoted to search engine optimization, search engine marketing, and web traffic, as written by an experienced web marketer and copywriter.

Page Rank Sculpting: When to Use Nofollow Links

Posted on Monday December 22nd, 2008 at 15:50 in page rank, wordpress plugins, increase page rank, dofollow, outbound links, seo web content

The dofollow movement, which I agree with, might make it seem like nofollow is the enemy and should never be used. Actually, nofollow can be useful for funneling page rank throughout a site. While I think dofollowing comments is a good way to inspi...
Do Outbound Links Drain Link Juice?

Posted on Sunday November 30th, 2008 at 15:39 in page rank, increase page rank, nofollow, dofollow, link juice, outbound links

In travels around the web, you’re going to find people justifying their use of nofollow tags by stating that they don’t want to lose “link juice” by having too many outbound links on the site. Ironically, you’ll often find this in posts ab...