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Provides regular articles and news about search engine optimization and pay-per-click advertising.
Recent Posts Tagged With 'SEO'
21 On-Site SEO Tips You Can Give to Your Online Copywriter
Following on from the common questions I get asked by clients theme, I thought it would be useful to look at listing some on-site optimisation and SEO copywriting tips. Image credit: Flickr Many companies will have their own copywriters, but writin...
Twitter Friday: 20 Twitter Lists for the SEO Industry
Last week I wrote about Twitter lists for the first time, this week it already seems you can’t live without them anymore. There are so many Twitter lists out there by now that even a directory like Listorious can’t help you much finding ...
Twitter Friday: Twitter Lists Galore!
A lot has happened on and around Twitter since I left for a week. All those news pales in comparison to the introduction of native lists on Twitter. We’ve used groups on advanced Twitter clients like TweetDeck and Seesmic already but this week...
Google’s Social Media Strategy: Trial & Error
These days it’s hard to keep up with new gimmicks presented by Google. You could spend hours or days just coming to terms with them. Most of these new services and features are in some way connected to social media. Google’s social medi...
What do you want from your online efforts?
If you’re about to embark on an online marketing campaign, have you actually thought about what you want to achieve? Last week, I was reading Patricio Robles’ excellent article 10 reasons people criticise SEO. Among the many comments lef...
Does SEO Still Exist?
CC: Ford Model T image by me’nthedogs Does SEO still exist today as such? In other words: Does what people imagine to be SEO still exist in the way the people define it? No, this is not another “SEO has no future” post. Indeed by n...
Twitter Friday: StumbleUpon is not Twitter
Today I almost forgot to write my Twitter Friday column. Why? I was so preoccupied with the new relaunched StumbleUpon version. To make it short: SU attempts to compete directly with Twitter and Google. This might sound ridiculous but they really do....
Establishing Web Credibility
After discovering a paper on establishing web credibility on the Web [PDF] published by Stanford University in 2001 I was astounded by the timelessness of Web credibility. While you might imagine that a study conducted 8 years ago would be outdated b...
Active vs Passive SEO
CC Image Couch Potato by Shawn Allen As a SEO turned business blogger I noticed that the main difference between old school SEO and new school SEO is the level and focus of activity/time spent working on your site or blog. I say site or blog as for...
30+ New & Free Web Tools You Should Know – 2009 Edition
Roughly a year ago I published a list of 30+ not yet popular web tools you should know here on SEOptimise. It’s the most popular post on this blog ever since. While I considered updating the list I decided to compile a new one with a new genera...
30 Simple Ways of Improving Bounce Rate and Conversion Rate
Nowadays lowering bounce rates and increasing conversion rates are two or rather one (as both are closely tied together) of the main tasks that modern SEO is about. Image credit: Sean Dreilinger It’s obvious: Rankings and traffic do not mean m...
45 Link Baiting Resources: Ideas, Techniques, Case Studies & Drawbacks
CC Image by radcarper. Do you remember the term link bait or link baiting? While 2006 and 2007 link baiting was all the rage in recent years it seems people don’t talk or write much about this practice anymore. Has link baiting vanished? Not at...
Video SEO: How to get 4 Times as Popular as Michael Jackson
Ever since the emergence of Universal Search video SEO has been in the focus of forward looking online marketers. Videos can potentially get millions of views and spread virally with ease. YouTube videos often show on the first page of Google results...
Twitter Friday: Twitter Redesign – Did you Notice it?
Twitter just redesigned its homepage? You probably read about it but did you notice any changes? Probably not unless you don’t use Twitter at all. The “revamped homepage” as some pundits put it can only be seen when you’re not...
The 30 Free SEO Tools You Must Know
Recently a “101 free SEO Tools that don’t suck” list went popular on Sphinn. I love 101 items lists and I love free SEO tools especially if the tools “don’t suck”. While checking out the list I’ve encountered...
How to Get 5000+ Subscribers for Your Boring (SEO) Blog
Today the official Feedburner subscribers count says that the SEOptimise blog has reached 5001 subscribers. In spite of the recent addition of Friendfeed subscribers to this statistic it’s still an impressive number. When I joined SEOptimise as...
Twitter Friday: TechCrunch Twitter Hacked Scandal – SEO?
“He who is without sin among you, let him throw the first stone.” I admit reading or rather scanning the “confidential” Twitter documents obtained by Techcrunch from a hacker and published in excerpts. Of course I was curious....
5 Reasons SearchWiki SEO Makes Sense Now
When Google introduced SearchWiki functionality more than half a year ago there was a big uproar. Afterwards SearchWiki has been seemingly forgotten like many of Google’s experimental features that never get really popular and then one day disa...
33 Mobile SEO & Mobile Analytics Resources
Did you know that there is a whole mobile SEO and mobile Analytics industry on top or underneath the SEO and web analytics offerings we already got used to? I didn’t until this week. I underestimated the mobile Internet and it’s search by...
44 Local SEO & Search Resources for Business
The most obvious trend when it comes to SEO is “going local”. Ever since Google introduced Google Maps and Local Business Center and later added local search results to Universal Search displaying them on top of everything else businesses...
SEO in 2020
Bleak future: Minority Report In 2020, a little more than 10 years from now, SEO will still exist. As long as people will search something there will be professionals who make search more effective and things more findable. Of course the SEO industry...
30+ Advanced SEO Tactics, Techniques and Resources (55+ Links)
There is no single definition of advanced SEO. There are a few of attempts to describe what it might mean or consist of and what not but there is no entity or authority that could define such a broad term like advanced SEO. I can’t define advan...
Primark a Prime Example of How Not to Market Yourself Online
Yesterday I wrote a post on Econsultancy about why not selling online can damage your brand. This does sound very obvious, but it’s surprising how many well-known UK brands and even high-street retailers do not manage to get this right online. ...
PageRank Sculpting: Advanced SEOs Fooled by Cat Blogger
Recently a large part of the SEO industry, or rather the advanced SEOs got fooled by a cat blogger who happens to work for Google. What happened? Let me explain in depth: So called PageRank sculpting has been a bizarre practice of the SEO industry. I...
Google UK SERPs mixing in US based queries
Many people have spotted a large amount of US based listings appear for queries on Google UK this morning. Two of the SERPs I noticed changes for were queries on search marketing and Kevin Gibbons. Both of these results are normally dominated by UK l...
30 Must Follow SEO Twitter Users
Instead of the regular Twitter Friday column this time we’ll feed two birds with one piece of bread: This time we’re listing 30 Must Follow SEO Twitter Users. Take note that not all of these Twitter users are SEOs or even search marketers...
Twitter Friday: Digg, Reddit or Mixx? Twitter!
In recent days and weeks a few search and social media marketers complained about Digg and Reddit again. I myself did the same in regard to Mixx. Do you ask yourself which social news site you should join? Digg, Reddit or maybe even Mixx? The only co...
Link Building: Let’s Start With 50 Links
For a few months now my work consists mainly of business blogging. I do less and less conventional client SEO work like keyword research or link building. This is quite a change as I’ve been a full time search engine optimizer and SEO consultan...
41 Ultimate Tips from SMX London 2009
For those who couldn’t make it to SMX London I’ve written up my notes from the last 2 days spent at the event. Flickr Image credit: burningmax I didn’t quite make it to up to my 77 SES London takeaway tips, but overall I felt this ...
What Should Google do with the Black Hats?
This was the question asked to many SEO’s back at SES London in an excellent video put together by Jonathan Allen from Incisive Media. Look out for Richard halfway through: So what do you think Google should do with them? Please feel free to l...
