Recent Posts Tagged With 'adwords'

• Position Preference Bidding: A waste of time?

  Posted on Monday October 20th, 2008 at 11:22 in PPC, adwords, google adwords, position preference

  It is a PPC truism the ads in the top two positions get too many “curiosity clicks” and tend to convert poorly in comparison to ads lower down the page. I guess the thinking is that people who bother to read past the first couple of lines on the ...

• Google Quality Score Transparency Great for Advertisers

  Posted on Tuesday September 23rd, 2008 at 11:02 in PPC, adwords, google adwords, quality score

  I was doing some keyword maintenance today and noticed something new when I hovered over the magnifying glass tool beside a keyword: It looks like Google are being more explicit with their quality scores. I haven’t noticed this before but rath...