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Provides regular articles and news about search engine optimization and pay-per-click advertising.
Recent Posts Tagged With 'blogging'
10 Resources: SEO Going Underground Again
Protection 4 is a Creative Commons image by Jasmin Cormier The white hat vs black hat discussion in SEO often misses one point. It’s not always actually about what color your hat is or how “un/ethical” your practices are. It’...
Open Source FLV Player: Embedding Videos the no YouTube Way in 7 Steps [Tutorial]
Enough is enough! YouTube, the monopolist of embedded video on the Web has censored the most popular Web video of 2009 (the JK Wedding entrance Dance). I have embedded it on SEOptimise as well a while ago. You can’t access it from Germany (whe...
Twitter Friday: Twitter as the Main Traffic Source
Two years ago when I started using twitter I wasn’t impressed. The people came in dozens from there, even when the actual post was about Twitter itself. Later on I realized that many Twitter users do not send a proper referrer due to using some...
Twitter Friday: The Twitter Effect
Do you remember a site called Digg? This is a site that has been very successful in 2006. A few years earlier a site called Slashdot was that popular. Both sites exist today and are used by some fringe groups. Back in their heydays they have been not...
Active vs Passive SEO
CC Image Couch Potato by Shawn Allen As a SEO turned business blogger I noticed that the main difference between old school SEO and new school SEO is the level and focus of activity/time spent working on your site or blog. I say site or blog as for...
30+ New & Free Web Tools You Should Know – 2009 Edition
Roughly a year ago I published a list of 30+ not yet popular web tools you should know here on SEOptimise. It’s the most popular post on this blog ever since. While I considered updating the list I decided to compile a new one with a new genera...
Twitter Friday: Is Twitter the New RSS?
Lately a discussion about the RSS format flared up. Without RSS blogs and the whole infrastructure of the current Web would not be possible. Some commentators argue that RSS is already a format of the past. A few of them add that Twitter replaces RSS...
80% Social Media Adoption: Are You the Last of the Mohicans?
To be or not to be A recent statistic has opened my eyes. While I still somehow assumed to be an early adopter of social media in its still early days a Forrester Research study has shown that 80% of US Internet users use social media in one or more ...
Should Businesses be Blogging? SEOptimise on BBC Oxford
This morning I had a great opportunity to speak live on BBC Oxford radio to Louisa Hannan about blogging. It takes 2-3 mins to get into talking about blogging and understandably during the interview there were a few points I researched but didn’...
30 Simple Ways of Improving Bounce Rate and Conversion Rate
Nowadays lowering bounce rates and increasing conversion rates are two or rather one (as both are closely tied together) of the main tasks that modern SEO is about. Image credit: Sean Dreilinger It’s obvious: Rankings and traffic do not mean m...
How to Get 5000+ Subscribers for Your Boring (SEO) Blog
Today the official Feedburner subscribers count says that the SEOptimise blog has reached 5001 subscribers. In spite of the recent addition of Friendfeed subscribers to this statistic it’s still an impressive number. When I joined SEOptimise as...
Twitter Friday: 4 Ways to Find out who Tweets about Your Blog or Site
We’re used from social media sites that we can look up quickly how well we perform on them. Whether it’s a front page like on Delicious and Sphinn or a review page like on StumbleUpon, it takes just a look at a page or two to find out. Wi...
Link Building: Let’s Start With 50 Links
For a few months now my work consists mainly of business blogging. I do less and less conventional client SEO work like keyword research or link building. This is quite a change as I’ve been a full time search engine optimizer and SEO consultan...
41 Ultimate Tips from SMX London 2009
For those who couldn’t make it to SMX London I’ve written up my notes from the last 2 days spent at the event. Flickr Image credit: burningmax I didn’t quite make it to up to my 77 SES London takeaway tips, but overall I felt this ...
Twitter Friday: One Year of Twitter Participation
First Birthday Cake is a Creative Commons licensed image by hfb. Approx. one year ago I joined Twitter. I was late. Most early adopters had been Twitter power users already by then. The spring of 2008 was a watershed moment for Twitter acceptance in...
35 Non-Google SEO How tos, Tutorials & Other Resources
After the tremendous success of my top 10 list on non-Google SEO methods I decided to follow up with a more in depth list. Drawers, Building REsources is a Creative Commons licensed image by heather. While preparing the 35 Non-Google SEO How tos, Tu...
Twitter Friday: KABOOM! Headlines for Twitter
Kaboom Fireworks, a Creative Commons licensed image by Tinou Bao. On this Twitter Friday I won’t focus on the Twitter buzz of last week. I will cover the craft of writing headlines for Twitter. I covered this topic already roughly a month ago o...
10 Non-Google SEO Ways to Promote your Business Online in 2009
The Road to Tomorrow (and Happy 2009!). Creative Commons license by Stuck in Customs. While Twitter has become the perhaps single most important social site for marketers this year it’s time to reevaluate the ways to promote your business onlin...
25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads
Over the past two years I collected quite a few PDF and other downloads about social media in general, blogging, social media marketing and SEO. While blogs offer quick tips and overviews ebooks and white papers have the necessary depth to cover more...
So just what the hell is social media marketing?
“Yeah, I’ve launched an SEO campaign based on generating buzz through the blogosphere and increasing my link juice to ensure I get great SERP positioning…” CC Image Credit: Flickr Online marketing is a strange world to the outsid...
Personal Branding: SEO Blogging as the American Dream
Creative Commons image “Jump!” by danorbit. Personal Branding Personal branding has been a hot topic lately. In the global village of the SEO industry some respected villagers moved repeatedly from company to company to own company. I lin...
Ryanair: How Not to Respond to Idiot Bloggers
Recently, the air in the blogosphere has been, well, stormy to say the least. It all started when Dubliner web designer Jason Roe claimed to have discovered a bug in the booking site, which allowed customers to pay £0.00 for their flights. CC Image...
Blogging and the Art of Etiquette
Here at SEOptimise, we are always expounding the benefits of a good quality and sustained blogging campaign. CC Image Credit: Flickr From building authority to building links, regularly publishing decent industry news, guidance and opinion can enhan...
30 Tips on How to Get, Convince, Keep and Deal With Clients, Be it in Web Design, Writing or SEO
Getting, convincing, keeping and dealing with clients is an art for itself. Whether you’re a freelancer or part of a company, whether you’re a SEO, web designer, programmer or writer you will encounter the same issues again and again. You...
12 Indispensable Readability Measures to Increase Conversions
Many SEO practitioners still apply optimisation techniques like in 1999. Back then popular belief was that it was perfectly enough to lure Internet users to a website with whatever means it takes and then everything else would would work fine. Things...
30+ Very Useful Twitter Tools You Must Be Aware Of
With Twitter the phase of “do we really need it?” is over. The “how do we use it?” phase is right now. There are numerous ways of using Twitter for everything from business to bull**** and even clients come up to me and ask me...
The Lazy Bloggers Guide to Quality Content & Social Media Success
I’ve been blogging for the last three years now and one of the most important things I’ve learnt is readers don’t have the time (or attention span) to read through long detailed posts. Concise, attractive looking posts grab the atte...
How to Find the Top Sites in a Niche
Recently, I’ve found that I’m searching around for the top sites in any niche on a regular basis. When I mention top sites, I’m referring to sites with: The most traffic The most number of feed subscribers Sites with a specific aud...
30 Internet Marketing Blogs You Must Know to Succeed Online
There are probably tens of thousands of Internet marketing blogs. They often focus on different marketing aspects yet still you can easily get overwhelmed by the sheer number of them in every niche. In order to prevent information overload I selected...
