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Recent Posts Tagged With 'google adwords'
Using Xenu Link Sleuth to Find Broken Landing Pages
We recently took over managing a large PPC account. After checking the changes I was making Google kept giving me disapproving looks because of landing page errors. I wasn’t changing landing pages; I was trying to improve the account structure...
Google AdWords Session Based Broad Match?
Google are now including a 4th match type in their search query reports: “Broad Match (Session Based)”. I think it is great to have some reporting about the search history issue so I quickly got to work to see how this match type performe...
Head to Head: Old and New AdWords Interfaces
I saw a tweet from @bgtheory with a link to his article about an email he got saying that one of his clients will be forced to use the new AdWords interface in 30 days. According to seroundtable 56% of advertisers prefer the old interface and IR...
AdWords Account Structure: The Next Steps
Everyone agrees that getting the account structure right can improve PPC performance and make management a lot easier. When setting up a new account the structure is one of the first things I think about but what is the best way to change the structu...
How Search History Influences Google AdWords
Last week I asked on Twitter if anyone had any good ideas for a PPC related blog post. @bhartzer replied suggesting I do one about PPC mistakes using his post as inspiration. In the post he shows how many businesses that shouldn’t be were biddi...
The Golden Rules of Paid Search
Paid search rocks. Despite the endless debate about which is best, organic search engine optimisation (SEO) or paid search, both are hugely important aspects of online promotion. Image credit: Flickr Despite this, a survey conducted by Microsoft at ...
Using Google Analytics Advanced Segmentation to Get Proper Ad Scheduling Data
My post about Google Analytics filters went down pretty well so I thought I’d keep the analytics bandwagon rolling and talk about how to use the new Advanced Segmentation feature to get useful data for setting advanced ad scheduling options. For th...
6 Resources for Finding Negative Keywords
As shown in my last blog post, now that Google are using expanded broad match to trigger ads from “travel ppc” for a search query on “shooting holidays USA”, getting a comprehensive list of negative keywords is a good idea. In this post I lis...
Google Analytics Tip - How to Find All AdWords Search Queries Triggered from Phrase/Broad Matches
It can be very difficult at times to find the actual search terms your PPC traffic arrives from, so this is a Google Analytics trick all advertisers should know. Google’s search query report can be useful but for high-traffic phrase or broad ma...
5 Common Ad Testing Mistakes
In my ppc for travel post from a couple of weeks ago I recommended splittester for testing ad variations. I got a bit fed up with only being able to test two ads at once and having to type the information in for each test. I though it would be a lot ...
Position Preference Bidding: A waste of time?
It is a PPC truism the ads in the top two positions get too many “curiosity clicks” and tend to convert poorly in comparison to ads lower down the page. I guess the thinking is that people who bother to read past the first couple of lines on the ...
Travel PPC: 10 Ways to Improve Your Campaign.
Do you do any sort of PPC for the online travel vertical? I recently attended a Google Webinar about online travel trends which they based on a ComScore study of 50,000 UK web users. Our Google rep, Marie, sent me a copy of the ComScore study which I...
Pay Per Chick; Targeting Conversions, Not Impressions
Its Friday afternoon, no one’s blogged on here for a while and I’ve been asked to step up to the plate without mentioning SpyFu. I should’ve been thinking of what to post for a few days now but I’m afraid I’ve been a bit...
Google Quality Score Transparency Great for Advertisers
I was doing some keyword maintenance today and noticed something new when I hovered over the magnifying glass tool beside a keyword: It looks like Google are being more explicit with their quality scores. I haven’t noticed this before but rath...
Google Advertisers Quick to Bid on “XL Airways” & “Lehman Brothers”
Following XL Airways going into administration last week and yesterday’s announcement that Lehman Brothers are filing for bankruptcy, many competitors have quickly setup PPC ads targeting brand queries to take advantage of this. Below are the a...
Top 10 Resources to Pass the Google AdWords Exam in a Week
Hi, I’m Richard Fergie, the newest guy at SEOptimise. I’ve been with the company a week now and I’ve just taken (and passed) the Google AdWords exam. I’ve been asked to do a blog post about it so (in the best SEO blog tradition) I decided on...
