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Provides regular articles and news about search engine optimization and pay-per-click advertising.
Recent Posts Tagged With 'google analytics'
30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources
Google Analytics is used by most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. This free web analytics suite is just too tempting not be used. It’s very advanced compared to many other...
The Conversion Attribution Problem
One of the most interesting topics talked about at SES London was the problem of conversion attribution. The easiest way to describe it is with an example. Suppose you sell widgets over the internet and that you use AdWords rank well for some organic...
Should You Show Ads to Mobile Users?
Recently Google have added an option in the campaign settings menu which allows you to choose not to show your ads on mobile phones running standard browsers. This is different to the mobile format ads; it is to do with modern phones (like the iPhone...
Using Google Analytics Advanced Segmentation to Get Proper Ad Scheduling Data
My post about Google Analytics filters went down pretty well so I thought I’d keep the analytics bandwagon rolling and talk about how to use the new Advanced Segmentation feature to get useful data for setting advanced ad scheduling options. For th...
Google Analytics Tip - How to Find All AdWords Search Queries Triggered from Phrase/Broad Matches
It can be very difficult at times to find the actual search terms your PPC traffic arrives from, so this is a Google Analytics trick all advertisers should know. Google’s search query report can be useful but for high-traffic phrase or broad ma...
Is Google Analytics Cheating You? Use Alternatives!
Do you use Google Analytics? Well, a recent study shows that you’re not alone, roughly one third of the Alexa top 500 websites traffic wise use it. That surprised me a little. Anyways, I use Google Analytics myself and noticed before that some ...
