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Provides regular articles and news about search engine optimization and pay-per-click advertising.
Recent Posts Tagged With 'google'
7 Reasons Why You Need to Deal With Search Engine Marketing Change
Around 5 years ago I read the book Who Moved my Cheese. It’s a very simple, short story about the different methods of dealing with change. I’ve recently re-read this, (it only takes about an hour so I’d definitely recommend readin...
Google’s Social Media Strategy: Trial & Error
These days it’s hard to keep up with new gimmicks presented by Google. You could spend hours or days just coming to terms with them. Most of these new services and features are in some way connected to social media. Google’s social medi...
Are Google using Monopoly City Streets as an advertising platform?
I’m sure many of you have noticed Hasbro’s new, very popular, website Monopoly City Streets. Due to the fact that the online game is based on Google Maps and you have a worldwide choice of streets available to buy, this received a huge a...
Video SEO: How to get 4 Times as Popular as Michael Jackson
Ever since the emergence of Universal Search video SEO has been in the focus of forward looking online marketers. Videos can potentially get millions of views and spread virally with ease. YouTube videos often show on the first page of Google results...
Google displaying images alongside Google Maps OneBox listings
I just spotted this while performing a search for location names in Google UK. It seems to be something Google are testing at the moment to display images alongside a Google Maps listing for organic queries on location names. I’ve noticed it fo...
5 Reasons SearchWiki SEO Makes Sense Now
When Google introduced SearchWiki functionality more than half a year ago there was a big uproar. Afterwards SearchWiki has been seemingly forgotten like many of Google’s experimental features that never get really popular and then one day disa...
PageRank Sculpting: Advanced SEOs Fooled by Cat Blogger
Recently a large part of the SEO industry, or rather the advanced SEOs got fooled by a cat blogger who happens to work for Google. What happened? Let me explain in depth: So called PageRank sculpting has been a bizarre practice of the SEO industry. I...
Google UK SERPs mixing in US based queries
Many people have spotted a large amount of US based listings appear for queries on Google UK this morning. Two of the SERPs I noticed changes for were queries on search marketing and Kevin Gibbons. Both of these results are normally dominated by UK l...
Google Car: Search Traffic Becomes Real Traffic
For years the traffic metaphor was a bad but widely used one to describe the visitors viewing your site. A few days ago the new Tesla Model S has been unveiled. Most people focused on the environmental impact of this visionary electric car but some n...
Personal Branding: SEO Blogging as the American Dream
Creative Commons image “Jump!” by danorbit. Personal Branding Personal branding has been a hot topic lately. In the global village of the SEO industry some respected villagers moved repeatedly from company to company to own company. I lin...
Example of Google QDF Algorithm in Action - Anyone Want a Pizza?
Following my SES recap post yesterday, titled 77 SES London Takeaway Tips & Tricks we are now ranking in Google UK for a number of “London takeaway” search terms! Image Credit inf - Flickr This shows that Google’s QDF (query de...
Hyves Subdomain Trick - How to Find a Google Penalty
Google are doing something very strange at the moment which allows you to check if a domain has been hit by a Google Penalty! The trick was spotted on Mediadonis earlier today. All you need to do is type in hyves as the subdomain for the domain you ...
Google Sending Invites to Google Friend Connect - Join SEOptimise!
Google have today been sending out invitations to Google Friend Connect: “We appreciate your interest in Google Friend Connect and would now like to invite you to try the service. You can get started by visiting our homepage and clicking the &#...
Google SEO Starter Guide is Great News for Small Businesses
The Google Webmaster Central blog yesterday posted about it’s new SEO Starter Guide, available for free PDF download. This is excellent news for small business owners, especially during a recession, as many companies will be looking to push the...
Are Google Now Penalising “Free Gift” Blog Reviews?
Google have obviously been clamping down on paid links during the last year, but it now looks like they may also be taking a stance against blog reviews made in exchange for free gifts! Just in case you haven’t heard of this; a recent popular s...
Google Makes Clickthrough Decision Easier by Displaying Forum Post Count
I’ve noticed this on Google a few times recently, but when forum listings appear in organic search results they have a post count, number of authors and last post date stamp alongside them: For example, try this search for .htaccess subdomain redir...
Can You Name a Location Where Wikipedia Doesn’t Rank in Google’s Top 10?
I’m not saying this is a bad thing, infact it’s probably quite useful as Wikipedia will provide a different type of search result, but the number of locational searches where Wikipedia rank in Google’s top 10 is quite incredible! H...
Beer Googles
This weekend will be the first trial of Gmail’s new Mail Goggles product! Users who sign up can no longer stagger in late on a Friday or Saturday night and send emails they later regret because the mail provider will demand they take a sobriety...
