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Provides regular articles and news about search engine optimization and pay-per-click advertising.
Recent Posts Tagged With 'online marketing'
7 Reasons Why You Need to Deal With Search Engine Marketing Change
Around 5 years ago I read the book Who Moved my Cheese. It’s a very simple, short story about the different methods of dealing with change. I’ve recently re-read this, (it only takes about an hour so I’d definitely recommend readin...
What do you want from your online efforts?
If you’re about to embark on an online marketing campaign, have you actually thought about what you want to achieve? Last week, I was reading Patricio Robles’ excellent article 10 reasons people criticise SEO. Among the many comments lef...
80% Social Media Adoption: Are You the Last of the Mohicans?
To be or not to be A recent statistic has opened my eyes. While I still somehow assumed to be an early adopter of social media in its still early days a Forrester Research study has shown that 80% of US Internet users use social media in one or more ...
30 Simple Ways of Improving Bounce Rate and Conversion Rate
Nowadays lowering bounce rates and increasing conversion rates are two or rather one (as both are closely tied together) of the main tasks that modern SEO is about. Image credit: Sean Dreilinger It’s obvious: Rankings and traffic do not mean m...
Marketing to women on the World Wide Web
Females aged between 35 and 49 are the fastest-growing group within social networks and blogging sites, according to recent research by Neilson. So how can marketers ensure they are effectively selling to women? Image Credit: Freyja, Flickr Before I...
Twitter Friday: Twitter Redesign – Did you Notice it?
Twitter just redesigned its homepage? You probably read about it but did you notice any changes? Probably not unless you don’t use Twitter at all. The “revamped homepage” as some pundits put it can only be seen when you’re not...
Visit SEOptimise at Online Marketing Show in London
SEOptimise will be at the Online Marketing Show this week at Olympia in London, so make sure you come and visit our stand. The exhibition is hosted on Tuesday 30th June to Wednesday 1st July and promises to be one of the UK’s top online marketi...
Primark a Prime Example of How Not to Market Yourself Online
Yesterday I wrote a post on Econsultancy about why not selling online can damage your brand. This does sound very obvious, but it’s surprising how many well-known UK brands and even high-street retailers do not manage to get this right online. ...
Important Studies for Online Marketing
A friend of mine recently told me that his new boss refuses to market the firm’s website because she thinks internet advertising is a ‘flash in the pan’. When my poor friend eventually got a word in edgeways, he said he understands ...
