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Provides regular articles and news about search engine optimization and pay-per-click advertising.
Recent Posts Tagged With 'search engine marketing'
The Top Search Marketing Posts This Week
It’s been an eventful week in the SEO blogosphere, from Google CEO Eric Schmidt predicting the future of real time search engine indexing, to Yahoo flushing millions of dollars of Geocities PageRank down the drain! Here’s a collection of thi...
What do you want from your online efforts?
If you’re about to embark on an online marketing campaign, have you actually thought about what you want to achieve? Last week, I was reading Patricio Robles’ excellent article 10 reasons people criticise SEO. Among the many comments lef...
Online Marketing Interview & Q&A on LBC Radio with James Max
Very quick post, but on Sunday evening I was on LBC Radio talking to James Max and answering caller questions about search engine marketing. Here’s a clip from the show: Direct YouTube link: Kevin Gibbons (SEOptimise) – Online Marketing...
Marketing to women on the World Wide Web
Females aged between 35 and 49 are the fastest-growing group within social networks and blogging sites, according to recent research by Neilson. So how can marketers ensure they are effectively selling to women? Image Credit: Freyja, Flickr Before I...
First SEOptimise Newsletter Sent Out – August 2009
In case you haven’t signed up for our monthly newsletter yet, our first ever one has just been sent out for August. You can view it online and sign-up here: © SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Searc...
BingHoo? Recap of the Yahoo/Microsoft Search Agreement!
We don’t always cover search industry news as we’d rather not just repeat what the other blogs are saying. Today’s a bit different though, the story of Microsoft and Yahoo!’s new 10-year search agreement deal is massive news! ...
9 GTD Tips to Improve SEM Time-Management & Productivity
One of the key areas I’ve been trying to improve recently is my own time-management and productivity. In search engine marketing (SEM) it’s very common to have a wide-range of tasks and projects on-the-go simultaneously. Personally, I don...
Is Social Media Future Proof? Here’s the Verdict!
Thanks to everyone who took part in last week’s is social media future proof online poll, we received a great response and the results are now in! We have published all results below, along with any comments and our own conclusions for each que...
Which channels do you expect to deliver most new business leads in 2010?
Thanks to everyone who has voted in our is social media future proof online poll so far! Continuing this weeks series; the question for part 3 is: Again, please feel free to leave any thoughts on today’s question in the comments and tweet us ...
In 2020 will social media be more important than search as a marketing channel?
Today is part two in our is social media future proof online poll series. Yesterday we received an excellent response when asking which social media website is most likely to still be around in 2020? Today’s question is: If you are reading thi...
15% Discount Code for SMX London 2009
If you’re thinking of attending SMX London 2009, now could be a good time to sign-up. Not only do the prices increase by £100 next week, but you can also get 15% off by using the following discount code: KEGIUK09. This will get you 15% off a 1...
77 SES London Takeaway Tips & Tricks
Image Credit: Search Cowboys Last week, as you probably know, was the Search Engine Strategies conference in London. Personally I found the event very useful and because of the wide-range of topics covered during the 3-days I’ve decided to list som...
How to Promote Australian Tourism to a Worldwide Audience for £70,000!
You’ve probably heard about the “Best Job in the World” offer during the last couple of days. If you haven’t, Experience Queensland are offering the opportunity to live rent free on Australia’s Hamilton Island for a sala...
Important Studies for Online Marketing
A friend of mine recently told me that his new boss refuses to market the firm’s website because she thinks internet advertising is a ‘flash in the pan’. When my poor friend eventually got a word in edgeways, he said he understands ...
How to Find the Top Sites in a Niche
Recently, I’ve found that I’m searching around for the top sites in any niche on a regular basis. When I mention top sites, I’m referring to sites with: The most traffic The most number of feed subscribers Sites with a specific aud...
Are Asda, Tesco & Sainsburys Missing an SEO Opportunity?
Earlier today I wrote a blog post over on e-consultancy which looks at how UK supermarkets are ignoring SEO for major keywords, most notably “supermarket”. In my opinion this is a massive oversight and it appears that the leading supermar...
Search not squeezed by global slump
You may have noticed that, while Britain’s investment bankers may be facing a lean Christmas, SEOptimise has expanded its team. This is because, despite the credit squeeze, the search sector is growing rapidly. Recession, it seems, happens to o...
SEOptimise are recruiting
We are currently looking for search engine marketing professionals to work from our office at the Magdalen Centre in Oxford. The job roles available are for an SEO Executive and Pay Per Click Manager, this is a great opportunity for anyone keen to l...
78 Essential Search Engine Marketing & SEO Resources!
Despite reading tons of blogs each day it’s actually quite rare that I bookmark posts in FireFox. But by being selective, I’ve managed to build up a nice collection of quality articles and blog posts over the last three or four years about pr...
