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Provides regular articles and news about search engine optimization and pay-per-click advertising.
Recent Posts Tagged With 'social media'
7 Reasons Why You Need to Deal With Search Engine Marketing Change
Around 5 years ago I read the book Who Moved my Cheese. It’s a very simple, short story about the different methods of dealing with change. I’ve recently re-read this, (it only takes about an hour so I’d definitely recommend readin...
Twitter Friday: Do the New Retweets Suck? How to Fix Them?
A few months ago I wrote for the first time about the new internal retweet feature on Twitter. I didn’t like it. Now it turns out as the feature is being gradually rolled out that seemingly most people don’t like it. So this time I won&...
10 Resources: SEO Going Underground Again
Protection 4 is a Creative Commons image by Jasmin Cormier The white hat vs black hat discussion in SEO often misses one point. It’s not always actually about what color your hat is or how “un/ethical” your practices are. It’...
Twitter Friday: What’s Really Popular on Twitter?
In the recent past we have been made believe that the sheer number of tweets mentioning a link is the measure of popularity on Twitter. I don’t speak about popular users here. I mean popular items or tweets. Twitter is neither Digg nor Google...
Nine reasons why your viral campaigns aren’t working
Viral marketing is without a doubt one of the most appealing ways for a company to promote a new product on the Internet – it really is a win-win situation; customers do all the dirty work for you, and it costs near to nothing to market your p...
Twitter Friday: 20 Twitter Lists for the SEO Industry
Last week I wrote about Twitter lists for the first time, this week it already seems you can’t live without them anymore. There are so many Twitter lists out there by now that even a directory like Listorious can’t help you much finding ...
Twitter Friday: Twitter Lists Galore!
A lot has happened on and around Twitter since I left for a week. All those news pales in comparison to the introduction of native lists on Twitter. We’ve used groups on advanced Twitter clients like TweetDeck and Seesmic already but this week...
The Top Search Marketing Posts This Week
It’s been an eventful week in the SEO blogosphere, from Google CEO Eric Schmidt predicting the future of real time search engine indexing, to Yahoo flushing millions of dollars of Geocities PageRank down the drain! Here’s a collection of thi...
Google’s Social Media Strategy: Trial & Error
These days it’s hard to keep up with new gimmicks presented by Google. You could spend hours or days just coming to terms with them. Most of these new services and features are in some way connected to social media. Google’s social medi...
Twitter Friday: Twitter as the Main Traffic Source
Two years ago when I started using twitter I wasn’t impressed. The people came in dozens from there, even when the actual post was about Twitter itself. Later on I realized that many Twitter users do not send a proper referrer due to using some...
Twitter Friday: StumbleUpon is not Twitter
Today I almost forgot to write my Twitter Friday column. Why? I was so preoccupied with the new relaunched StumbleUpon version. To make it short: SU attempts to compete directly with Twitter and Google. This might sound ridiculous but they really do....
30 Twitter Tools for Business
How do you use Twitter for business? This question has been answered manifold times. What tools do you use for business though? There aren’t that many business tools for Twitter it seems. You rather should ask: Which tools enable professionals ...
10 Tips to Boost your Flickr Profile
Last week I wrote 10 tips to optimise your LinkedIn profile, this week I’ve decided to follow on from that with 10 tips to getting started with Flickr. This is meant as a guide to show how you can use Flickr’s photo sharing to generate t...
Twitter Friday: The Twitter Effect
Do you remember a site called Digg? This is a site that has been very successful in 2006. A few years earlier a site called Slashdot was that popular. Both sites exist today and are used by some fringe groups. Back in their heydays they have been not...
10 Tips to Optimise your LinkedIn Profile
A question I get commonly asked by clients is should they be using LinkedIn and is there any SEO value in creating a profile? Well the answer to both is almost always yes, so I thought it would be a good opportunity to write up my top tips. Image cr...
Twitter Friday: The Tweet that Kills Your Account
While I have written several times already that Twitter or any other social site might ban you out of the blue it just happened to Rishi Lakhani aka @rishil, a well known SEO figure on social media. I even recommended following him on my SEO Twitter ...
Twitter Friday: Twitter is Worth a Billion and Your Site is NOT
Many people still doubt that Twitter has value or that it will ever make money. A year ago the same people cried about Facebook growing but not being profitable. Btw, Google hasn’t been profitable from the start as well. Adwords and Adsense wer...
Twitter Friday: Teens DO Tweet, Don’t They?
The Teenagers is a Creative Commons image by Palliativo. Two weeks ago Twitter Friday dealt with teenagers not using Twitter as much as expected. While both the NYT and statistics seemed to have a valid point about teens not tweeting other sources se...
Social Media Marketing – PR vs SEO – Where Does it Fit?
There’s an interesting discussion in Communicate Magazine today asking where does social media marketing fit? Is this better suited for a PR agency or an SEO specialist? Image credit: Matt Hamm There are some excellent arguments provided by bo...
30+ New & Free Web Tools You Should Know – 2009 Edition
Roughly a year ago I published a list of 30+ not yet popular web tools you should know here on SEOptimise. It’s the most popular post on this blog ever since. While I considered updating the list I decided to compile a new one with a new genera...
Twitter Friday: Is Twitter the New RSS?
Lately a discussion about the RSS format flared up. Without RSS blogs and the whole infrastructure of the current Web would not be possible. Some commentators argue that RSS is already a format of the past. A few of them add that Twitter replaces RSS...
Can Social Media Give You the X-Factor?
Ok, it’s that time of year again which most of us guys dread, the X-Factor’s back! But whether you like the show or not, it is one of the UK’s most highly watched TV programmes and is a strong talking point for the British general p...
80% Social Media Adoption: Are You the Last of the Mohicans?
To be or not to be A recent statistic has opened my eyes. While I still somehow assumed to be an early adopter of social media in its still early days a Forrester Research study has shown that 80% of US Internet users use social media in one or more ...
Twitter Friday: Teens Don’t Tweet – So What?
Teenagers is a Creative Commons image by Monica Arellano-Ongpin One of the most discussed articles about Twitter recently was a New York Times piece about the Twitter usage of teenagers or rather the lack of it. Teens don’t tweet. Only roughly ...
Can Gio Compario take on Compare the Meerkat?
There’s a new face in the world of price comparison site marketing, but how will Gio Compario compare to the Aleksandr, founder of Compare the Meerkat? If you haven’t yet encountered Gio Compario then the chances are you will soon – he&...
Twitter Friday: Twitter Will Block Your Retweets
Where’s the retweet? Can you see it? The big news today: Twitter will finally accept retweets and make them part of the built in system or simply put the Twitter home page. At first I was moderately happy about this overdue move until I read th...
45 Link Baiting Resources: Ideas, Techniques, Case Studies & Drawbacks
CC Image by radcarper. Do you remember the term link bait or link baiting? While 2006 and 2007 link baiting was all the rage in recent years it seems people don’t talk or write much about this practice anymore. Has link baiting vanished? Not at...
Video SEO: How to get 4 Times as Popular as Michael Jackson
Ever since the emergence of Universal Search video SEO has been in the focus of forward looking online marketers. Videos can potentially get millions of views and spread virally with ease. YouTube videos often show on the first page of Google results...
Twitter Friday: Twitter Was Down for 2h and the World Stood Still
In the early hours of Thursday according to US Eastern Time our beloved Twitter was down. In a way the world stood still. I was also surprised by the outage in spite of frequent Twitter downtimes in recent months. Maybe it was surprising due to the f...
Looking for Blogging Inspiration? How to Find Great Images on Flickr
Flickr has become increasingly popular as a very powerful tool for bloggers looking to brighten up their content. An attractive post, containing interesting images, often has a far greater likelihood of gaining attention from social media audiences, ...
