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Provides regular articles and news about search engine optimization and pay-per-click advertising.
Recent Posts Tagged With 'website analytics'
Twitter Friday: The Twitter Effect
Do you remember a site called Digg? This is a site that has been very successful in 2006. A few years earlier a site called Slashdot was that popular. Both sites exist today and are used by some fringe groups. Back in their heydays they have been not...
30+ New & Free Web Tools You Should Know – 2009 Edition
Roughly a year ago I published a list of 30+ not yet popular web tools you should know here on SEOptimise. It’s the most popular post on this blog ever since. While I considered updating the list I decided to compile a new one with a new genera...
30 Simple Ways of Improving Bounce Rate and Conversion Rate
Nowadays lowering bounce rates and increasing conversion rates are two or rather one (as both are closely tied together) of the main tasks that modern SEO is about. Image credit: Sean Dreilinger It’s obvious: Rankings and traffic do not mean m...
33 Mobile SEO & Mobile Analytics Resources
Did you know that there is a whole mobile SEO and mobile Analytics industry on top or underneath the SEO and web analytics offerings we already got used to? I didn’t until this week. I underestimated the mobile Internet and it’s search by...
41 Ultimate Tips from SMX London 2009
For those who couldn’t make it to SMX London I’ve written up my notes from the last 2 days spent at the event. Flickr Image credit: burningmax I didn’t quite make it to up to my 77 SES London takeaway tips, but overall I felt this ...
30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources
Google Analytics is used by most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. This free web analytics suite is just too tempting not be used. It’s very advanced compared to many other...
The Conversion Attribution Problem
One of the most interesting topics talked about at SES London was the problem of conversion attribution. The easiest way to describe it is with an example. Suppose you sell widgets over the internet and that you use AdWords rank well for some organic...
77 SES London Takeaway Tips & Tricks
Image Credit: Search Cowboys Last week, as you probably know, was the Search Engine Strategies conference in London. Personally I found the event very useful and because of the wide-range of topics covered during the 3-days I’ve decided to list som...
Should You Show Ads to Mobile Users?
Recently Google have added an option in the campaign settings menu which allows you to choose not to show your ads on mobile phones running standard browsers. This is different to the mobile format ads; it is to do with modern phones (like the iPhone...
Linkscape for Less?
On Monday, like most of the rest of the search world, I was reading the seomoz blog and marvelling at their amazing accomplishment. For those of you who don’t keep up with what’s going on, Rand and the seomoz team have built an database o...
Is Google Analytics Cheating You? Use Alternatives!
Do you use Google Analytics? Well, a recent study shows that you’re not alone, roughly one third of the Alexa top 500 websites traffic wise use it. That surprised me a little. Anyways, I use Google Analytics myself and noticed before that some ...
