Blog Detail
SGW Blog
http://sgw.typepad.com/weblog/
Running comments and thoughts from a ad/pr pro who also teaches communications courses to grad students at Seton Hall University and is often interviewed by national and local media.
- Added on: Apr 1st, 2009
- Country: United States
- Language: English
- Author: waltguarino
- Listed in: Marketing Public Relations
- Tags: Marketing Advertising Public Relations market research social media online video
Recent Posts
Brands sell. People close.
What many marketers still have not fully realized is how powerful a brand can be with regard to selling. Some experts have gone as far as saying that the brand, if properly developed and promoted, can do “half the job”......
Musings about the Ad Biz
It never ceases to amaze me how little the business world knows about the ups and downs about the ad industry. They know that when things get bad, advertising is one of the first things to cut. What they fail......
New Survey On Communications Spending
Veronis Suhler Stevenson, a company that has garnered a solid reputation for its Communications Industry Forecast (covering the years 2003-2013), is now predicting that total communications spending will decline 1% in 2009 to $882.6 billion. That's t...
What consumers are saying about advertising today versus the ad makers
The Center for Media Research just released some findings from a new LinkedIn Research Network/Harris Poll conducted in June, 2009. Consumers and advertisers involved in the advertising decision making process were the participants in the study. The ...
Video is booming in mobile!
I just read an interesting article in Online Media Daily, citing a new report that the use of online videos appears to be paying off. This is true particularly in mobile data broadband use which is up 30% worldwide during......
Creating brands that stand for value is more important than ever!
The following is an article that appeared in the July 3rd issue of The Suburbanite, a weekly newspaper that covers Fort Lee, NJ business. I was the speaker for the Greater Fort Lee Chamber of Commerce's annual General Membership event.......
