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Sharky's Circle

Sharky's Circle

http://sharkyscircle.blogspot.com

A blog that covers a number of topics including design, the business of design, advertising agencies, best practices, growing a design practice.

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  • What independent Designers Ought to Know About Creative Reviews Part 2

    Posted on Thursday October 8th, 2009 at 23:12

    In my first post on creative reviews I discussed the what, when and who of this customer building exercise now I will give you the how for the brainstorming segment of your creative review. Following is what worked for me and a large health nonprofit...

  • What Designers Ought to Know About Creative Reviews Part 1

    Posted on Friday October 2nd, 2009 at 11:56

    How a creative review strengthens client rapportAnother important tool in your client management bag of tricks is a creative review.Every client relationship has its ups and downs but managing the relationship is important. The creative review is an ...

  • If You Don\'t Ask These Questions Now, You\'ll Hate Yourself Later

    Posted on Thursday September 24th, 2009 at 21:41

    At a client first meeting, cover all the bases with these essential questionsSuppose you're going to meet with a new client and the project description was not very meaty. You plan to get the information at the "fact-finding" meeting, right?Here is a...

  • 10 Easy Points to Build a Creative Strategy

    Posted on Thursday September 24th, 2009 at 09:11 in creative brief

    One document guides a project's scope and goalsA creative strategy is the basis for any successful creative project. This simple document should be your guidepost to a scope of work and project goals that both you and your client can refer to throug...

  • Tools from another time...

    Posted on Monday August 31st, 2009 at 20:08

    Recently, while discussing the topic-- Are there too many print designers and not enough web designers? some people left comments about "the old analog days". I miss the lost craft of what we do, the handwork and tactile connection to our brain's pr...

  • Hand Drawn Bible Infuses the Word with Spirit

    Posted on Monday August 31st, 2009 at 20:07

    The Walters Museum in Baltimore is hosting an exhibit that gives every graphic designer a reason to take heart.Baltimore—This winter the Walters Art Museum will offer many programs in conjunction with the exhibition of The Saint John’s Bible: A M...

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