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Shay Amar Blog

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Recent Posts Tagged With 'pay per click'

  • Watch Out – AdWords New Feature View-through Conversion

    Posted on Saturday October 3rd, 2009 at 13:12 in pay per click, adwords, view-through conversion

    Few days ago Google announced about a new AdWords feature – View-through conversion reporting. It’s allowing advertisers to check the efficiency of their display ads in terms of impressions rather than click through. Even if the user did no...

  • Take off with your landing page

    Posted on Saturday September 26th, 2009 at 04:34 in pay per click

    A good affiliate campaign includes three critical elements: traffic, landing page and a good converting product. Most of the affiliates are focusing about the traffic. Some understand the importance of the landing page and even less are trying to und...

  • My theory about Google Slap

    Posted on Friday July 10th, 2009 at 16:28 in PPC, pay per click, adwords, google slap

    Three weeks ago I had my first Google Slap.  I am doing PPC for many years now, and it’s the first time that I experience what so called the “Google Slap”. For those of you who are not familiar with this term, Google Slap is a situation where ...

  • How I am doing with PPC

    Posted on Wednesday November 5th, 2008 at 02:41 in PPC, pay per click

    About a year ago I have decided to expand my income resource. Until that day most of my affiliate income came from websites with organic traffic. Yes, back in the old days it was very easy to get a high ranking on all of the top three search engines....

  • Don’t Start Your PPC Campaign with Long Tail Keywords

    Posted on Monday October 6th, 2008 at 12:22 in PPC, pay per click, long tail keywords

    John Chow published a review about the new version of SpeedPPC: Pay Per Click Marketing 72,500% Faster. SpeedPPC is a useful tool to those who use the long tail strategy. With SpeedPPC you can create a complete PPC campaigns within few minutes. In th...

  • Google Ad Serving – Optimize vs Rotate

    Posted on Saturday June 28th, 2008 at 09:50 in pay per click, adwords

    When you are starting a PPC campaign you have the option to choose how your ads will be displayed. In the campaign settings there is an option named “Ad Serving” with two options: Optimized or Rotate. How can we benefit from this feature? A new P...

  • High CTR vs High ROI

    Posted on Tuesday June 10th, 2008 at 15:56 in PPC, pay per click, roi, ctr

    Choosing the right bid for a keyword can be very tricky. Some will advise you to place a bid with the best ROI and some will say to place a bid that will generate the highest CTR. What is the right answer? You will judge. Some of the parameters invol...

  • Detecting Online Commercial Intention

    Posted on Saturday May 24th, 2008 at 16:35 in PPC, pay per click, detecting online commercial intention

    Do you know why advertisers pay $5 per click for a given keyword? Simple, because its convert well! For some of you this is not the first time that you hear this saying. Be careful, not every expensive keyword is suitable for affiliate marketing. I w...

  • Landing Page Quality Score

    Posted on Monday May 5th, 2008 at 15:47 in PPC, pay per click, landing page quality score

    In the last few days I’ve been doing some research about the landing page quality score. It’s all started when I’ve tried to set a PPC campaign to one of my websites. It’s an old website with lots of backlinks. This website ranking is very hi...

  • Discover the exact keywords that convert

    Posted on Tuesday April 22nd, 2008 at 15:04 in PPC, pay per click, keywords, conversion rate

    When you are setting your PPC campaign you have the option to use several matching type: broad, exact and phrase. If you are using Google Analytics to track your campaigns conversion rate you will notice that in Google Analytics report you see only t...

  • How to make $100,000 profit from $100,000

    Posted on Friday April 18th, 2008 at 15:01 in PPC, pay per click

    Before you are going to read this long post allows me to clarify something. If this is the first time that you are hearing the following theory you might find it hard to believe. However, if you will pay attention to the details you will notice that ...