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A Guys Guide to Marketing to Women

• Added on: Jun 3rd, 2008
• Country: United States
• Language: English

• Author: Stephanie Holland
• Listed in: Marketing
• Tags: birmingham Marketing to Women a guys guide to marketing to women stephanie holland holland and holland advertising

Recent Posts

• Guys, Women Like Humor, But Make Sure THEY Will Think It’s Funny.

  Posted on Wednesday December 9th, 2009 at 16:13 in Marketing to Women, media post, targeting women, examples of bad good advertising, advertising to women during recession, advertising during recession, connecting with women, aaron baar, virgin mobile tv spots

  Aaron Baar, a writer for Media Post News’ Marketing Daily, called a couple of weeks ago to get my opinion on the newest Virgin Mobile TV spots. At the time, I had not yet seen them, so he gave me a link to the “Shopping” one shown above. A...

• Web Shoppers Plan to Use Social Media and Mobile This Holiday Season

  Posted on Monday November 16th, 2009 at 17:58 in Web 2.0, social media, Marketing to Women, deloitte, women and the internet, advertising to women during recession, advertising during recession, e-marketer, holiday shopping with social media, mobile holiday shopping

  “Consumers are turning to mobile, online and social media during their entire holiday shopping experience,” said Stacy Janiak, Deloitte vice chairman. And what will they be looking for? Deals, gift ideas and wish lists. This is a great opportuni...

• Brand vs. Discounts – Guys, For Women, It Is NOT All About Price

  Posted on Friday November 13th, 2009 at 08:59 in Marketing to Women, adage, hpi, marketing week, targeting women, marketing to single women, buying power of women, advertising to women during recession, advertising during recession, effects of recession, connecting with women, discounts for women

  According to Chris Dickey, in a recent AdAge article, 2010 is the year for retailers to rethink pricing, discounts strategy and start rebuilding their brand value. He states: “Today many retailers find that their most immediate issue is working the...

• Guys, Could Marketing To Women Be As Simple As Playing A Game? Just Might Be.

  Posted on Wednesday November 11th, 2009 at 04:54 in facebook, Marketing to Women, farmville, targeting women, marketing to single women, marketing to boomer women, female business owners, women and the internet, advertising to women during recession, q interactive, connecting with women, brands and women

  A new study released this week from Q Interactive and Social Media World Forum reveals that women are actively engaging with brands as they play some of their favorite online games. FarmVille has nearly 64,00,000 active monthly users on Facebook alon...

• Hey Guys, “Name Some More Stuff I Generically Relate To….”

  Posted on Tuesday November 10th, 2009 at 07:35 in Marketing to Women, bad advertising, sarah haskins, targeting women, examples of bad good advertising, buying power of women, kristina mills, connecting with women, twocommacopy

  That is one of my favorite lines in this hysterical video, narrated by Sarah Haskins. A clever montage of six dreadful ads, it’s easy to get lost in the absurdity and hilarity of it all, but you would be wise to take note. Her observations of ...

• Hey Guys, Is Your Female Customer Breaking Up With Your Brand?

  Posted on Sunday November 8th, 2009 at 21:48 in social media, social media marketing, Marketing to Women, women consumers, targeting women, women and social media, women spending, women demographic, men marketing to women, buying power of women, women and the internet, advertising to women during recession

  I love this video! It’s actually a couple of years old, but it very cleverly shows how disconnected male advertisers are when it comes to understanding the female consumer and where to connect with her. As a matter of fact, I think it rings mo...

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