Blog Detail
Shotgun Marketing Blog
http://shotgunconcepts.com
Marketing speaker Chris Houchens takes a unique, sometimes funny, common sense look at the place where marketing, media, advertising, and brands collide
Recent Posts
getting priorities straight
Paula Berg is leaving her position as Manager of Emerging Media at Southwest Airlines. And instead of burning bridges on the way out, she left a (ahem) LUV note about Southwest. Like any good marketer — alot of it is promotional talk, but ther...
the one where I talk about international marketing
In late November, I was fortunate enough to be included in the third of three groups of American entrepreneurs invited to London by British Airways as a part of their Face of Opportunity conferences. I’ve often said that it should be a requirement ...
we’ve got trouble right here in Newspaper City
For several months, the Newspaper Association of America has offered a series of free, downloadable print and digital ads that papers can run. The ads mostly talk to readers but are actually subversively directed at advertisers. Newspapers are not in...
want to write a business book blurb?
For the past year, I’ve been writing a book. (a blog post will eventually be written about the joys and struggles of doing so) It’s due to the publisher the week of Thanksgiving. (thankfully) This new business book will hit the streets (a...
drinking new coke at disney
The great thing about established brands is that they all have a deep core element that they can always refer back to. This core attribute defines the brand in the public’s mind. McDonalds has the arches and the clown. Playboy has Heff. And Mi...
electing the best spammers
The people who seem to be the most clueless about communication are incumbent politicians. And the area that they seems to be the most clueless about is opt-in/opt-out communication of any kind. Initiate any contact with them and you’re added t...
