Recent Posts Tagged With 'greenwashing'

• Environmentally Conscious or Exploitative

  Posted on Monday December 24th, 2007 at 15:48 in communication, hotels, Emotions, environmental issues, consumers, towels, environmental footprint, greenwashing, marketingprofs, green initiatives, hotels & lodging

  Happy Holidays to all. Just wanted to check in and post a link related to a discussion we’ve been having on this blog the last week or so.  The folks at MarketingProfs had a very interesting post recently about how hotels play on travelers&#...

• Marriott’s Environmental Initiatives: Parsing Bark and Bite

  Posted on Wednesday December 19th, 2007 at 00:37 in hotels, lodging, energy efficiency, waste, greenwashing, spudware, environmental practices, green initiatives, mariott

  Recently, the Marriott Corporation initiated a program of reducing waste at the company’s headquarters. It announced the new initiative by blasting a press release out on America Recycles Day to take advantage of the publicity opportunity, an...