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Skyline Trade Show Tips
http://www.skylinetradeshowtips.com
Skyline Trade Show Tips provides trade show marketers with tips, news, and insight into trade show and event marketing best practices.
Recent Posts
9 for ‘09: The Top 9 Trade Show Tips of 2009
2009, your end is near, and it can’t come soon enough. Well, maybe. While 2009 was a harsh year for trade shows, it was also a prize-worthy year for the wealth of trade show training via social media. This blog was no exception, with over...
Making Trade Shows Better For Trade Show Exhibitors
Two Shows Choose New Venues To Help Their Exhibitors When I first sat down to write this post I started thinking about topics. There are so many things going on in this wonderful, crazy and insane industry but one idea stood out among the rest. I...
Planting Sales Seeds
My nephew Andy is a farmer. He’s wanted to be a farmer since he was a little boy. For Andy, there’s something so special about tending the crop to harvest. Spend a day with him and you’ll learn that farming is very hard but rather simple wo...
6 Things You Can Test To Improve Your Trade Show Marketing
Want to improve your trade show marketing? Put it to the test. In direct mail you can test the list, the format, and the offer. In print ads, you can test the headline, the ad size, and the placement. In internet advertising you test the pay pe...
Now Is The Most Important Time Of The Year For Your Trade Show Program
Most of the year you’re on autopilot: Send out the pre-show promo, ship the booth, arrange the staffers, do the show, process the leads. Then repeat. And repeat again. Now’s the time to turn off the autopilot and grab a hold of the ...
Can Google Improve Your Trade Show Exhibit Graphics?
Many trade show marketers are also involved in Internet Search Engine Optimization, or SEO. Well, here’s a chance to apply some of that knowledge where you least expect it — on your trade show graphics. One of the many free tools that ...

