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Small Business Marketing and Branding
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Find tips, tricks, advice and stories about marketing and branding your small business. Written by a team of small business owners who blog about marketing and branding.
Recent Posts Tagged With 'business'
What You Need To Know About Entrepreneurial Burnout
How to Avoid Entrepreneurial Burnout Entrepreneurship is a dream for many, and a reality for comparatively few. Though many like the idea of starting a business and becoming their own bosses, it takes a special type of person to succeed as an entrepr...
What You Need To Know About Online Business Part 3: Growth & Expansion
You can read this in PDF format here. The Key to Continuous Growth and Expansion A business cannot begin, grow to a certain point and then simply remain at that point and continue to thrive. Growth and expansion are necessary for the business to surv...
How To Create a One Page Business Plan
Many small business owners get overwhelmed when it comes to the necessity of writing their business plan. It doesn’t have to be as hard as it may seem. Unless you are looking for major financial funding from a bank or other loan institutions,...
What You Need To Know About Online Business Success: Part 2
If you want to read this in a PDF document you can do so here. Previous Lesson: Part 1 Having the Right, Healthy Mindset The success of any business both of the online variety as well as the off line variety require the right mindset from the get-go....
What You Need To Know About Online Business Success: Part 1
If you prefer to read it in a PDF you can do so here. Inside my newsletter I have a message set up asking new people who join about them and their business. From those questions I’ve been asked on how to be successful online. Knowing that ...
Increase Exposure to Your Brand:Tips and Benefits for Distributing Articles Online
You may already publish articles on your own site to provide valuable content to your readers and to generate traffic through search engines, word of mouth, etc. But there are plenty of benefits to distributing your content elsewhere online. Here are...
Perpetuate Your Brand Through Content
One of the easiest and cost-effective ways to market your business online is through the publication and distribution of content. We’re talking blog posts, articles, reports, email content…and even audio recordings and video. Help people ...
10 Things I Hate About Branding
ONE: Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples “Easy Button” ( which I have on my desk). I hate that I can’t! TWO: I hate having to remind businesses that their ...
Spring Cleaning
Don’t you just love spring? It’s a time for new beginnings just about everywhere. There are new flowers and green grass. Birds are chirping and windows can finally be opened to air out the house. These are times for getting out the cobwebs that h...
How Many Assistants Do You Need?
One sure sign that it’s time to seek help in your business is that you are no longer as productive as you once were because you are trying to do too much. Once you’ve come to the point that help is needed the next step is to determine just how mu...
5 Reasons Why Branding Won’t Work.
They’re never going to buy you’re the expert. Here the thing, you really are an expert in your field, but here’s the rub - YOU don’t believe it. If you don’t believe in yourself , don’t expect customers to believe ...
5 Tips for a Better Outsourcing Experience
Outsourcing can be a valuable practice for many small business owners. It frees up time allowing them to handle the important areas of their business. Those areas include ones the owner truly needs to focus on. Outsourcing allows someone else, a paid...
Your Place Or Mine?
What do you think is the brand of the community that you live in? From what you know, does it have difficulty attracting investment? Do your city officials keep changing slogans in a desperate attempt to see what will stick, thinking fancy advertisin...
20 Outsourceable Tasks for Small Business Owners
There are tons of things you can outsource in your business and every business is unique. Here’s a starter list of 20 common tasks outsourced by small business owners, just like you. 1. Article Writing 2. Blog Post Writing 3. Article Submission 4....
It’s Great To Be Scared.
Everyday journalists deliver fear. Their favorite chant is, “It’s going to get worse, before it gets better.” Brilliant. Obama’s favorite word before the election was CHANGE - after the election - it’s CRISIS. It doesn&#...
Have you indentified your employees as a key target audience?
Have you identified your employees as a key target audience? Guest post by Bill Hogg, http://www.billhogg.ca/ Much has been written about the need for communicating with employees. People are often put in charge of internal communications and spend t...
Outsourcing is a Small Business Owner’s Best Friend
In my last post we discussed what outsourcing is exactly. If you haven’t had a chance to read the post, you can do so here. As I mentioned before, outsourcing can save business owners like you and me tons of money, but sometimes more important tha...
Feel The Love!
You’ve heard the old adage, “if it weren’t for customers, running a business would be a lot of fun”. While this line brings a smirk to our face, it really is the wrong attitude to take if you want your customers to bring you m...
Start A business For Beer Money!
Many of my peers in business are looking for ways to increase their opportunities and help others in the process. One of my fellow charter members of MOOB, (Mind Our Own Business), Marcia Hoeck has put together a telesummit featuring a dozen high pro...
How to reach out and stop the bleeding
Recently, I got a very glum email from a colleague I hold dear. She informed me of her company’s potential demise. She lost major work and has had to put her location up for sale. This email hit me like a ton of bricks. This person has enjoyed ...
Breaking News: Transcript of Tonight’s Interview With Warren Buffet
Tonight is the 30th Anniversay of the Nightly Business Report, I was given the transcript just now and I asked permission to put it into a pdf for my readers. Permission was granted so here you go! To Read the PDF Transcript >> Click Here To watch ...
Your Know Your Brand’s Gonna Suffer When:
Could you use 51 flash points to avoid that could negatively impact your brand? If so, check out The Brand Corral. You all know a few things to watch out for, so I’ve punched that up a bit so that you can keep an eye out for these situations t...
What is Outsourcing?
In the past when you asked someone what outsourcing was, they would probably tell you something regarding sending work to be done overseas to an individual or company that would do that work dirt cheap. We can all picture calling a North American com...
The Shifting Population And What It Means To You
As if juggling all your day-to-day tasks isn’t enough, as marketers we really need to keep track of the trends that will have impact on our business, services and products. The shifting population is a trend that is definitely going to change t...
A Great Brand In 12 Monthly Installments!
It’s the new year, so it’s time to mark your calendar and address your brand in 12 monthly action plans. For each month, develop targets for these initiatives. This way, you are better able to gage your success each month. If you successf...
What Does Marketing & Personal Development Have in Common?
So how important is clarity? Let’s see what peak performance legend Tony Robbins has to say! Identity from Tony Robbins at www.tonyrobbinstraining.com In my marketing practice I constantly preach that you must spend time creating strategy befor...
Your Audience Deserves Your Very Best.
My wife and I were out with friends recently and talk of my recent art exhibit came up. I paint in watercolor, and I held a studio Christmas show. (www.EdRoachWatercolors.com) My friends and my wife all thought I had blown an opportunity to sell a ce...
Quality. Service. Value. Who needs them?
It’s time to stop beating your chest in your marketing. There are some words, like quality, service and value that are so overused in marketing materials that consumers just tune them out. They’ve lost all meaning and credibility and usin...
Brand Common Sense in 5 Easy Steps
It’s a little late to think about buying a parachute when you’re going down in flames. Businesses that chose to ignore their brands and marketing to save a few dollars are now scrambling to try and and fend off their inevitable demise. Ha...
You can’t create cool. Can you?
Let’s face it. Everyone is envious of Apple right now. They were the king of cool with the iPod. But then they got out cooled. By the iPhone. Who doesn’t want to be the iPod or iPhone of their industry? But that’s the rub. ...
