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Small Business Marketing and Branding
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Find tips, tricks, advice and stories about marketing and branding your small business. Written by a team of small business owners who blog about marketing and branding.
Recent Posts Tagged With 'employer branding'
10 Things I Hate About Branding
ONE: Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples “Easy Button” ( which I have on my desk). I hate that I can’t! TWO: I hate having to remind businesses that their ...
5 Reasons Why Branding Won’t Work.
They’re never going to buy you’re the expert. Here the thing, you really are an expert in your field, but here’s the rub - YOU don’t believe it. If you don’t believe in yourself , don’t expect customers to believe ...
Branding Your Kids - the next BIG thing?
I’ve got these good friends of mine who live in Kentucky. It has been a pretty traumatic summer waiting for college season to arrive. You see, they just sent their only child off to his first year of University. They are so very proud of him. ...
Dork Your Brand!
You’ve got your cool little business, you’ve had some degree of success and you’ve done it all on your own. The only bar you’re interested in raising is the pub down the street. Who needs all those consultants and brand gurus ...
THE introvert’s guide to selling
Not everyone throws on their spidey outfit and relishes leaping into the fray of the business sales arena. As a matter of fact a great deal of people sell because it is just part of what they do. If they could get the sales some other way, they’...
How to Make Brand Champions.
How many times has an existing customers asked you if you also do this or that? Your employees - how many of them understand your brand? Take a good look at all of your stake holders, do they have a good understanding of what your brand stands for? C...
People - ya gotta love ‘em!
If your brand is your reputation (and it is), then it’s important to keep it on track. Everything that you do and say will reflect on that brand. How you say it is one of the toughest tasks when trying to keep your brand image compelling over a...
Put Your Wrench On The Branding Team
So you’ve decided to to start taking a serious look at your corporate brand and you are left with the task of assembling your branding team. Your branding team is a group of individuals pulled from your brand’s stakeholders. They would be...
5 Tips To Branding A Powerful Presence
If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the greatest abuse in regard to the...
Hey pal, can ya gimmie a boost up?
When were kids every day was an adventure. The neighbourhood was filled with other kids our age and we played different games all the time. We climbed trees, ran short-cuts through other properties, raided fruit trees - all kinds of kid things. One t...
How to Crack the Opportunity Puzzle?
I’ve recently had the pleasure of helping a small business develop their positioning strategy and launch materials. The company, Paywiz, is a Toronto based firm specializing in Canadian payroll services. It is inspiring to meet entrepreneurs ...
Do You Have A Magical Brand?
I just spent the last week with my wife walking the theme parks of Disney World. We haven’t been there in many years and a lot has changed. I have to admit that the Disney brand is alive and kicking in Florida. Where else do you see grown men a...
