Recent Posts Tagged With 'slow economy'

• How to Make Brand Champions.

  Posted on Monday July 14th, 2008 at 15:06 in Branding, personal branding, consulting, beginners, retail, ed roach, archives, blogs and blogging, recession, employer branding, technology and the web, slow economy

  How many times has an existing customers asked you if you also do this or that? Your employees - how many of them understand your brand? Take a good look at all of your stake holders, do they have a good understanding of what your brand stands for? C...

• People - ya gotta love ‘em!

  Posted on Wednesday July 2nd, 2008 at 19:41 in Branding, personal branding, consulting, beginners, retail, ed roach, archives, blogs and blogging, recession, employer branding, internal projects, slow economy

  If your brand is your reputation (and it is), then it’s important to keep it on track. Everything that you do and say will reflect on that brand. How you say it is one of the toughest tasks when trying to keep your brand image compelling over a...

• Put Your Wrench On The Branding Team

  Posted on Thursday June 26th, 2008 at 09:59 in Branding, personal branding, consulting, beginners, retail, ed roach, archives, blogs and blogging, recession, employer branding, internal projects, slow economy

  So you’ve decided to to start taking a serious look at your corporate brand and you are left with the task of assembling your branding team. Your branding team is a group of individuals pulled from your brand’s stakeholders. They would be...

• 5 Tips To Branding A Powerful Presence

  Posted on Tuesday June 17th, 2008 at 08:13 in Branding, personal branding, consulting, beginners, retail, ed roach, archives, blogs and blogging, recession, employer branding, technology and the web, slow economy

  If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the greatest abuse in regard to the...

• How to Crack the Opportunity Puzzle?

  Posted on Sunday June 1st, 2008 at 11:12 in Branding, personal branding, consulting, beginners, retail, ed roach, archives, blogs and blogging, recession, employer branding, slow economy, branding experts

  I’ve recently had the pleasure of helping a small business develop their positioning strategy and launch materials. The company, Paywiz, is a Toronto based firm specializing in Canadian payroll services. It is inspiring to meet entrepreneurs ...