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Small Business Marketing Mavericks
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Tips, tricks and techniques to help small business owners find new customers, out-think their competitors and grow their sales by successfully marketing online!
Recent Posts Tagged With 'Branding'
The Top 10 Reasons Your Photographic Image is Important to Your Business.
Both Steve and I recently had our professional images updated, and we were so delighted with the results! I learned a great deal about the importance of your photographic image while working with our photographer, Wendy Blomseth from InBeaute Photo...
Do You Have What It Takes To Be A Top Brand Online?
What’s it take to become a top brand online? According to a survey recently conducted by Forrester Research, trustworthiness, helpful, and relevance are the three attributes that made Google, Yahoo!, and Amazon the top three brands online. This...
The Most Difficult Web Design Issue For Small Businesses
What is the most important web design issue facing small businesses? Is it content development, site navigation, logo design, keyword management? No. It’s none of those. Most small businesses struggle the most with using web site design as a br...
Twitter As A Branding Tool
Twitter is more than just a social media website. It’s great for making new connections, building new friendships, marketing your business and its products, and all sorts of other wonderful communication strategies, but it can also be used as a...
Is Your Brand Personal Enough?
Social media superstar Chris Brogan wrote a great blog post about the difference between personal branding and product or service branding. Actually, it’s about distribution, but the big picture is personal vs. product/service. So let’s t...
Branding: How To Get Your Customers To Think Of You First
Small business branding is really a simple matter. You may not need to spend thousands of dollars on a huge marketing plan. In fact, spend too much and it will cut into your budget too hard, leaving little room for profit. That’s why many compa...
Do You Know Who You Are?
One of the most important principles in business branding is to know who you are. If you can’t define in a simple sentence who you are and what you have to offer then chances are you won’t be able to brand yourself effectively. Many busin...
Managing Your Online Business Reputation
Company Brand Name Reputation is one of the most important factors to create and foster with online advertising. When people are talking about your product or services, you can be sure that others are reading or watching those comments and forming an...
How Your URL Can Increase Your Authority
Your URL is important for a number of reasons. Google algorithms change from day to day, but there are days where your URL can push you up in the rankings a few notches if it contains your primary keyword in it. There are times when it won’t. O...
Why Twitter Is The Perfect Small Business Branding Tool
Yesterday, Twitter rolled out its search feature universally to all users. The reason that is significant is because now you can search Twitter in real time to see what is happening right now. Who’s saying what and what they are saying about it...
Emails Layouts Help Deliver Your Message and Brand Who You Are
All of us get business emails. Typically, they come in plain text and we convert them so we can read them easier. Colors, images, and text come in place. We orient our eyes and scan the boxes and rectangles that hold bite-size pieces of information. ...
