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Small Business Marketing Mavericks
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Tips, tricks and techniques to help small business owners find new customers, out-think their competitors and grow their sales by successfully marketing online!
Recent Posts Tagged With 'Marketing'
Google Analytics Annotations; One Useful Tool
The folks at Google Analytics are always trying to improve, and they usually find a way to do it. This time they’ve come up with a nifty little tool called Annotations. It’s simple, really. Annotations allows any user with access to a Go...
The Relationship Between Graphic Design And Copywriting
It can be easy to get sidetracked and forget about the really important stuff – or even what the important stuff really is. No matter whether you are marketing your business online or off line, you’ll need to consider two very important a...
Three Ways To Get Free Publicity Offline
Free publicity – does it exist? Sponsor a local event and you will receive free publicity. But sponsorships cost so is it really free? We talk a lot about online marketing but for small businesses targeting a local marketing, off-site marketing...
What Is The Essence Of Online Reputation Management?
Online reputation management consists of three things. That is, is falls on the intersection of three specific disciplines, which are: Public relations Marketing SEO Where these three disciplines meet is where online reputation management hangs its...
Stay Productive In A Web 2.0 World
With all this Web 2.0 going on, you may find yourself captivated by some of the social networks people are on. Social sites like Facebook and Twitter can be addicting and you could lose many unproductive hours just playing around and not getting any ...
Who Is Your Ideal Customer?
When it comes to marketing, one of the most important questions you’ll ask yourself is, “Who is my ideal customer?” This is an important question because that’s who you should be marketing your services toward. Everything you ...
How Personal URLs Can Make Marketing Online More Effective
People love to see their name in print. In fact, they love it when someone gives them real bona fide attention. That’s why response rates for direct mail pieces that use personal names as a salutation are so much higher than generic sales lette...
News Flash: Content Is NOT King
If you’ve been online for a year or more you’ve likely heard someone yell out in a crowded theater, “Content is king!” OK, if you don’t go to crowded theaters then you may not have that. There. But you’ve heard it ...
How Should Small Business Owners Spend Their Marketing Time?
Let’s face it, you only have so many hours in a day and you can’t spend all that time marketing. You have just a limited amount of time for that one activity. How do you spend your time marketing? Should you be on the social networking, o...
Is Facebook Going To Kill Your Business?
Here’s a strong message from Facebook. OK, Andy Beal at Marketing Pilgrim asks a very pertinent question. Is Facebook going to kill your business by not allowing you to use your personal profile for commercial use? If you update your personal p...
The Most Important Thing About Social Media
Back on the social media marketing kick. An article about the future of social media had this little paragraph in it: 5. Frequency matters just as much as content: Blogging once a month or writing a tweet once every week or posting a FB status once e...
The E-book War Is Well Underway - Are You In?
Barnes and Noble recently announced the opening of an online store for e-books. This puts the largest brick and mortar bookstore in direct competition with Amazon’s Kindle, which has been all the buzz for e-books the last couple of years. The b...
Branding: How To Get Your Customers To Think Of You First
Small business branding is really a simple matter. You may not need to spend thousands of dollars on a huge marketing plan. In fact, spend too much and it will cut into your budget too hard, leaving little room for profit. That’s why many compa...
How Google Blog Search Can Improve Your Marketing
Go to Google Blog Search and type in “small business internet marketing”. If you see what I see, you’ll notice that Small Business Mavericks is right at the top of the page under the heading “Related Blogs”. How did it g...
Has Free Jumped The Shark?
Marketing Maven Seth Godin has a few words about free. I’ll have to say that I agree. Free offers can get a little too much. And we’ve probably reached the tipping point where offering something for free has lost a lot of its luster. That...
How Copywriting Can Save The Day
There is no substitute for good copy. Copy sells. And if you don’t have the right copy, or the best copy for your business, then you may not make the sales you want. A good copywriter will pay for herself over and over. A bad one will cost you....
Hey, Who Killed The E-book!?
Michael Martine asks the question, “Are e-books dead?” It may seem like a crazy question to some small business owners who are just figuring out to how build their first website. You may be planning your own e-book some time in the next y...
SEO Vs. Social Media
There was a time when Internet marketers would argue over SEO and social media and debate over which is more important. They still debate the question, but most Internet marketers today see benefit in both. Gone are the days when a respectable market...
Do You Have A Blogging Toolbox?
Drew McLellan gave me, along with many other pro bloggers (and I’m honored to be included with the likes of Copyblogger, Yaro Starak, David Meerman Scott, Seth Godin, Liz Strauss, eMoms at Home, and many others), kudos for our inspiration to hi...
