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Small Business Marketing Mavericks
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Tips, tricks and techniques to help small business owners find new customers, out-think their competitors and grow their sales by successfully marketing online!
Recent Posts Tagged With 'blogging'
New FTC Rules For Bloggers And What They Mean
My inbox has been buzzing with e-mails about the new FTC Guidelines pertaining to endorsements that go into effect on December 1st – specifically about how they pertain to bloggers. Lots of people have questions about what these new Guidelines ...
What Happens When You Delete A Blog Post
I see small business owners from time to time who publish a blog post and decide they don’t want that blog post on their blog and delete it. Are you aware of the perception that is leaving about your blog when you do that? Every time it happens...
What’s More Important – Faster RSS Or More Security?
Andy Beal nailed WordPress pretty hard. And he actually makes a pretty good point. Until WordPress works to make its blogging platform more secure so that users don’t have to upgrade every two weeks the fact that you can now have immediate RSS ...
Is Your Blog A Social Tool Or An SEO Tool?
If you have a company blog and you are doing right then you are probably doing two things that your competition are probably not doing – you are being social and you are performing SEO. Due to the nature of blogging, you can do both at the same...
Why Conversational Marketing Is The Best Kind Of Business Writing
Business writing is different to other types of writing. Even between technical and non-technical types of writing, there are some differences. Writing marketing content for businesses requires a special eye and ear. You have to know what makes peopl...
Facebook Or Twitter: Which Is Better?
Twitter is getting all the rage right now. But Facebook is bigger. So which is better for the small business? An article in The Examiner explores this question and comes down on the side of Facebook. The arguments are certainly compelling, but I̵...
Small Business Link Building Methods That Work
When it comes to building links for your small business, I can think of two surefire ways to build great links over a long period of time. And that’s really how you should do it - gradually over a period of time. Why are links important? Becaus...
Why Outbound Links Matter
In a discussion about PageRank sculpting, which is something you don’t need to know anything about, Google’s web spam guy, Matt Cutts, recently said this: Q: Okay, but doesn’t this encourage me to link out less? Should I turn off commen...
Do You Have A Blogging Toolbox?
Drew McLellan gave me, along with many other pro bloggers (and I’m honored to be included with the likes of Copyblogger, Yaro Starak, David Meerman Scott, Seth Godin, Liz Strauss, eMoms at Home, and many others), kudos for our inspiration to hi...
Social Media Integration Is The Best Marketing
Market Blagger recently ran a poll of small business owners, asking them what social media tools they’ve been using. The list is pretty telling and what’s not on it says as much as what is. Here are the numbers: • Blog 67% • Lin...
