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Recent Posts Tagged With 'marketing trends'
10 Things You Should Have Done to Make Your Google Business Listing Great
With over 80% of people using search engines to find local information, it is impossible to imagine a brick and mortar business that couldn’t benefit immensely from local search. On the other hand, having no local search presence could potentia...
Yahoo Makes its Search Results More Local
Though sometimes it may feel like it, it’s not ALL Google, ALL the time in the land of search. There are other search engines that your customers sometimes use to find you. Engines like Yahoo. Or Bing. Well, earlier this week Yahoo made it easier f...
Personal Branding Trends For 2010
Personal branding is not a new concept, but it’s something small business owners and marketers have to pay attention to now and certainly through 2010. Your brand is your clear differentiator and your competitive advantage. It’s also the firs...
How to Get More out of Email Newsletters
Welcome! We’re in the midst of the holiday season. That means the time to get those email newsletters out and into the inboxes of your customers is NOW. But before you hit “send” on that email marketing campaign, take a quick look at the recomm...
30 Useful Small Business Email Marketing Apps
Email marketing is one of the dominant ways that a small business reaches out to customers and prospects. Email marketing is about relationships — and successful relationship marketing involves a lot more thought than simply firing off a newsle...
Who Is Visiting our Site, Why, And What We Do About It
So, probably by now, you have a website, getting a bunch of traffic to it and you’re implementing some tweaks to your site along the way. And yet you’ve got this nagging feeling that you’re not making the most of your website traffic. Despite t...
Five Killer Press Release Tips for Small Businesses
Let me tell this to you straight: most journalists will never write about your company or product. Why not? You are not newsworthy! When I say newsworthy, I mean something new in your business that someone besides you (and your team) cares about. So ...
Getting Long Tail Traffic From Custom Google Maps
One of the neat things about being a small business owner is how creative you can be in your marketing efforts. Earlier this week, local search expert Chris Silver Smith shared yet another long tail search opportunity for SMB owners using Google Cus...
Top 10 Publicity Tools for $1 or Less
Just like many of you, I like to save money. That’s why I offer so many “Do-It-Yourself Public Relations” products. I’m also always on the lookout for other useful, inexpensive publicity tools. Here’s a list of tools you can use to get pu...
How I Used PointBanner to Get Banner Ads, Fast and Cheap
If you are looking for banner ads for an online advertising campaign, PointBanner is an excellent design service. It is well within a small business budget. They promise — and deliver — fast turnaround time. Recently I tried out the s...
What You Don’t Know About Marketing to Women
Don’t you hate it when you think you know something — and you don’t? That’s what happened to me when I decided to skim “Why She Buys,” by Bridget Brennan, Crown Business, 2009. I’m a woman, a marketer, and a business owner. So, I sh...
4 Tips to Build An Engaged B2B Twitter Following
At nearly 6 months into our B2B Twitter experience, we’ve been more successful at developing a following and engaging our target audience of B2B marketers than I initially expected. These gains have come through a combination of focus - rather...
Blogging: The Best SEO Tool for Small Businesses
I’m a huge proponent of blogging based first on my own experience as a blogger. My blog essentially launched my career in online marketing and SEO. I learned from it and I have helped businesses large and small benefit from blogging. But until ...
Getting Loud With Your SMB Web Site
People use social media for a lot of things. Personally, I use it to be as loud as I possibly can. I know that probably sounds bad, but think about it: I want to use all the tools available to me so that I can be ME as loud as I can, everywhere I ca...
