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An internet marketing blog that provides search engine marketing (SEM and SEO), PPC, online marketing and email marketing tips and advice by the experts at Sales & Marketing Technologies
Recent Posts Tagged With 'search engine optimization'
National SEO Day
National SEO Day is approaching! Approximately 28 more days until the first annual National Search Engine Optimizer’s Day! It all came about on June 26, 2008 through Dana Larson’s Twitter page and through word of mouth and intense viral m...
Google’s Ranking Philosophy
Today Amit Singhal a Google Engineer in charge of the ranking team introduced Google’s three core ranking philosophies. 1) Best locally relevant results served globally. 2) Keep it simple. 3) No manual intervention. He then took the time to bre...
National Search Engine Optimizers Day - August 8th
National Search Engine Optimizers Day is coming so mark your calenders! I first came across it on Dana Larson’s Twitter page. All I know thus far is it will be acknowledged on August 8, 2008 and will be the first of hopefully many of celebratio...
Google Universal Search Now Including Blog Posts
I just noticed today that Google is incoporating blog posts into their Universal Search results. Now I know Google has been including blog posts into the search results, but they are grouping related blog posts below the 10 organic listings by match...
What is URL Canonicalization?
Search engines can see variations of the same domain as different pages and this can cause confusion and possible ranking reductions. For instance, domain.com, domain.com/default.asp, www.domain.com/default.asp, and www.domain.com can all be seen as ...
NoFollow - What is it?
The nofollow is a HTML attribute for links. The nofollow attribute supposedly excludes links from search engine ranking calculations. This attribute was first introduced by Google’s Matt Cutts and Blogger.com’s Jason Shellen. Example: <...
MSN Buys Yahoo
If you MSN does get their hands on Yahoo this will definately open up the market for another player. Although MSN may try and keep the brand seperate, in the online world, this is very hard. It is a big move for both companies, but based on the hug...
Open Search Forum with The [Search] Engines at Pubcon 2007
Late Tuesday night (tonight) at Pubcon was the open forum with the main public figures from each of the major search engines; Google, Yahoo, MSN, and Ask. This was moderated by Guy Kawasaki (one of the best speakers I have had the pleasure of learni...
KeyWord Expectation, How Do You Rank?
Keyword Expectation – Simply meeting the expectation of the person performing the search request based on the meaning of the keyword or keyword phrase. And the closer you are to meeting users “Keyword Expectation” the most likely you are to clo...
The Importance of Domain Name Extensions - .com Vs. .org and the others
Domain name buying, selling, and brokering is big business. People will scoop up the good-ones and hold them ransom or auction ‘em off to the highest bidder. Your whole business model may be cut down when you are forced to buy i-wanted-this-i...
SEO For Flash Only Websites
I was reviewing a website today that was a flash only website and needed to know if the company that built the site was smart enough to include a HTML version of the site for search engine indexing. The short answer…no. At SMT we do use Flash,...
Flash and Search Engine Optimization
There seems to be a misconception that flash is bad for search engines and overall website rankings. This is simply not true. What is true is Flash, to date, can not be properly indexed by search engines. This means that any Flash on a website is...
NOYDIR Meta Tags and Weather Update
Search engines such as Google and Yahoo recently began supporting a new value for your robots meta tag that would prevent them from forcing your DMOZ (Open Directory Project) title and description to be used in your search engine results. DMOZ is the...
