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Social Media Consulting And Strategy By A Social Interaction Design Specialist

Social Media Consulting And Strategy By A Social Interaction Design Specialist

http://www.gravity7.com/blog/media/

A social media expert blog focused on social web practices, user experience, design, strategy, and implementation.

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  • Lunch for good, food for thought

    Posted on Monday November 30th, 2009 at 13:16 in conversation, theory, sxd, social interaction design

    A post by friend Chiah Hwu today has reminded me of a topic that was on my mind recently. That being both the subtext and explicit goal of a series of well-catered, guested, and hosted lunches organized by the name of LunchforGood. Assembled by Chris...

  • Social search and advertising: Google\'s endgame?

    Posted on Tuesday October 27th, 2009 at 13:01 in social advertising, social analytics, realtime web

    A few weeks back, Jeremiah Owyang wrote a piece "Revealing Google's Stealth Social Network Play." In it he detailed the tactical benefits of a combined of Google Reader, Wave, and Sidewiki in a back-door strategy aimed at social networking. And more ...

  • Realtime streams: now and then

    Posted on Thursday October 8th, 2009 at 10:40 in theory, twitter

    All social media involve a dislocation that de couples the act of communication or interaction from its artifact, which is a text or recording. This is a shame, in some respects, but one that creates possibilities that wouldn't exist if it weren't fo...

  • Brands, and putting twitter word of mouth in context

    Posted on Tuesday October 6th, 2009 at 14:39 in twitter, social marketing, sociability, social analytics

    An interesting study of twitter's viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved analysis of 150,000 tweets, treated as natural language ...

  • Social media, converging streams?

    Posted on Tuesday October 6th, 2009 at 10:35

    One of my favorite books about community is a work by Nobel Prize winner Elias Canetti called Crowds and Power. It's a beautiful and thoroughly insightful study on people assembled in different ways and for a kaleidoscopic set of reasons. I turn to t...

  • Social Interaction Design: Ratings

    Posted on Monday October 5th, 2009 at 13:35 in social interaction design

    I had other things in mind for this morning until a client sent me an article in today's Wall Street Journal about online ratings. She, like many others running review and ratings-based sites, is "suffering" from excessively generous end user ratings...

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