Blog Detail
Social Media Consulting And Strategy By A Social Interaction Design Specialist
http://www.gravity7.com/blog/media/
A social media expert blog focused on social web practices, user experience, design, strategy, and implementation.
Recent Posts
Lunch for good, food for thought
A post by friend Chiah Hwu today has reminded me of a topic that was on my mind recently. That being both the subtext and explicit goal of a series of well-catered, guested, and hosted lunches organized by the name of LunchforGood. Assembled by Chris...
Social search and advertising: Google\'s endgame?
A few weeks back, Jeremiah Owyang wrote a piece "Revealing Google's Stealth Social Network Play." In it he detailed the tactical benefits of a combined of Google Reader, Wave, and Sidewiki in a back-door strategy aimed at social networking. And more ...
Realtime streams: now and then
All social media involve a dislocation that de couples the act of communication or interaction from its artifact, which is a text or recording. This is a shame, in some respects, but one that creates possibilities that wouldn't exist if it weren't fo...
Brands, and putting twitter word of mouth in context
An interesting study of twitter's viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved analysis of 150,000 tweets, treated as natural language ...
Social media, converging streams?
One of my favorite books about community is a work by Nobel Prize winner Elias Canetti called Crowds and Power. It's a beautiful and thoroughly insightful study on people assembled in different ways and for a kaleidoscopic set of reasons. I turn to t...
Social Interaction Design: Ratings
I had other things in mind for this morning until a client sent me an article in today's Wall Street Journal about online ratings. She, like many others running review and ratings-based sites, is "suffering" from excessively generous end user ratings...

