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Social Media with Bud Caddell

Bud Caddell, online managing editor at Imagination Publishing, consults on marketing, social media, and web development.

Measuring the Return on Engagement

Posted on Wednesday November 14th, 2007 at 13:45 in analytics, engagement, metrics, measuring engagement

As the nature of our business, custom publishing, changes -- we have to recognize that the education we provide our clients also needs to be shared internally as well. For the last 4 weeks or so, the Digital Media team in our company has been giving ...