Blog Detail
SocialButterfly
http://www.fly4change.com
This site is to highlight the growing movement of social marketing.
What is social marketing?
The answer to this question could depend on who you ask. But in brief, the term was first coined in 1969 by researchers Gerald Zaltman and Philip Kotler who defined social marketing as a way to achieve social objectives by applying marketing practice (product, place, promotion and price). Social marketing is not merely communication or education, but is about creating positive behavior and attitude changes as a means to increasing social well-being. The practice is rooted in public health communications but is expanding into the realms of civil rights, environmental, social and international issues. Today, because applications and uses of social marketing are growing, it has an evolving definition.
- Added on: Aug 4th, 2008
- Country: United States
- Language: English
- Author: Alex, aka SocialButterfly
- Listed in: Activism Social Media
- Tags: social media nonprofit social change social marketing changeblogger
Recent Posts
Mr. Roboto is…a Social Marketeer?
Yes, you heard correctly. Who ever thought you’d hear the word “robot” used in the same sentence of “social marketing?” Julia Snow of SocialMarketingEast did. Using online technology xtranormal, Snow created three YouT...
Focus on Some Inspiration
I am so thankful for community–including those at BlogHer. I woke up this morning and found this inspiring post and video emphasizing a word that I’ve been concentrating on: FOCUS. The video starts with this beautiful quote. I encourage y...
Transparency Isn’t Just for the Government
It’s also for non-profits. This was the hottest topic during our first #read4change gathering–fueled by the recent revelations of Kiva and its transparency question. (Background: a NY Times article broke sharing that Kiva, a micro-lending...
Building a Web Site: Easy as 1, 2 OR 3?
Today, I heard that fundamentally there are three main purposes of a Web site: 1) informational, 2) transactional and 3) community-based. An Informational Web site is one that is primarily a resource. A transactional Web site has a desired action, wh...
Why Advocacy Is an Important Social Marketing Tool
Concerned about obesity? Either personally or within your community? You are not alone. One way to combat obesity is by promoting and advocating for more fruit and veggie consumption. Your mother may have always told you to eat your fruit and veggies...
Where Have All the Social Products Gone?
The debate between marketing and sales is not an old one. In fact, we’ve looked at this debate here at SB before. But one thing both sides can agree on: is that both have a relationship with products and services. Thus, if we are talking about ...
I like it. very informative. Keep it up !
Posted: November 27th, 2008 | More Reviews From aks2008 | Report This Comment