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Solo Business Marketing
http://www.solobusinessmarketing.com/blog/
Solo Business Marketing provides ideas, inspiration, and support to independent professionals who maintain businesses without employee assistance.
Recent Posts
How to Niche Your Market for Expanded Sales
Last year Babies “R” Us introduced a new line of baby clothes and accessories for a group they call “the mod mom.” The word “mod” is short for modern, and even though there are no statistics on who this group inclu...
A Quick Way to Track Your URLs
Securing your domain names is just as important as backing up your data. Why? According to a recent Wall Street Journal article, Web address theft occurs daily, and if that happens you may not be able to reclaim the URL. The thieves — taking advant...
Five Email Tips for Effective Communication
BtoB, “the magazine for marketing strategists,” releases a special marketing guide each year that reveals numerous ideas to connect with customers. I focus on five Email strategies found in the guide and believe that each one will benefit your ca...
The Right Title Puts a New Spin on the Solution
Being nice and following the straight-and-narrow path doesn’t always boost marketing results. Sometimes an irreverent title or irregular view about your product or service will not only increase sales, it will also put what you sell into more p...
Business Card Options Get Better
Office supply chain stores in the U.S. continue advertising their business card printing programs. I’m guessing that the profit on business cards is low, but the item is a basic staple for any marketer, solo or with staff, and luring customers into...
What Hiking Taught Me About Marketing
“Trust your feet.“ That’s what one of the seven women on a three-mile hike told me as we began to descend down a mountain. Saturday was the first time in my life I attempted hiking. I’m a city girl who knew the trek would be c...


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Posted: March 3rd, 2009 | More Reviews From BusinessWeek | Report This Comment