Blog Detail
Someupside.com
http://www.someupside.com
My name is Kevin Senne. I have worked in the Online Marketing and Technology space for the last 11 years. I have been heavily involved in Email Marketing from the beginning (of my career and the Email Marketing Industry). I founded the Email Team at Travelocity.com in 1999. When I started, it was just me sleeping under a desk and “blasting” out tens of millions of email. I grew up quite a bit at Travelocity, building what I still think is one of the most relevant email programs out there. Three years ago, I left Travelocity to work in the ESP (Email Service Provider) space for Premiere Global Services. I brought a unique perspective to the ESP world from the client side.
I have had a great opportunity to be involved in many different aspects of the business. I have been fortunate to work with our sales, development, operations, marketing, and business development teams. I have been able to share my industry knowledge with the world by writing for many publications, blogging, and socializing on Facebook and Twitter.
I enjoy sharing my enthusiasm with others. Starting this online community was a natural progression for me. I have many interests and passions. I’m an avid reader, as you’ll see by my reviews. It’s very rare you’ll see fiction; I’m all about non-fiction. If you have recommendations, feel free to share them. I’m always looking for something new to read. I’m also a big fan of sports, which is why you’ll see plenty of sports references, and the latest (and not so latest) athletic shoes that catch my eye. Of course, we’ll talk about Email Marketing, Social Media trends, and generally anything from the digital world.
- Added on: Nov 8th, 2009
- Country: United States
- Language: English
- Author: Kevin Senne
- Listed in: Marketing Internet
- Tags: sports reviews Marketing email social media deliverability
Recent Posts
Fired For Playing Fantasy Football
Yes, you read the title right. Four workers at Fidelity in Westlake, Texas were fired for participating in a fantasy football league at work. This kind of thing always bothers me. Yes, the rule is that you shouldn’t gamble at work. Yes,...
Saving Email Marketing Starting At The Bottom
I received an atrocious email this week, that epitomizes what bad email marketing is all about. I’ve been thinking a lot about this topic lately. I’ve been monitoring some of the chatter amongst us industry experts the past couple of m...
How Not To Use Email Marketing
I received an atrocious email this week, one that epitomizes what bad email marketing is all about. I’m going to make some generalizations here, but more often than not, the sender will fall into one of these buckets: Management heard email ...
The Uses Of Google
The Uses of Google Share this on FacebookTweet This!Share this on LinkedinShare this on del.icio.usBuzz up!Digg this!Share this on TechnoratiStumble upon something good? Share it on StumbleUponShare this on FriendFeedAdd this to Google BookmarksShare...
What’s Next For Tiger Woods
I am going to discuss what I think could be the reinvention of Tiger Woods as an iconic sports figure. I should first tell you about my history with the game of golf. My dad taught me about golf from the time I could walk. I can’t remember ...
The Daily 12.06.09 Christmas Decoration Classic, Kimbo Slice, TCU, And 15 Things To Do When Twitter Dies
The Daily is a collection of links to articles, blurbs, etc. about Email Marketing, Deliverability, Social Media, technology, sports, and anything else that catches my eye on the Web. The BCS lineups are set. My prediction came true, and TCU is p...
