Blog Detail

State of the Brand

http://www.stateofthebrand.com/

State of the Brand, written by Ecra Creative Group co-founder Jason Voiovich, is a weekly discussion of how branding affects the world around you.

• Added on: Feb 25th, 2008
• Country: United States
• Language: English

• Author: Jason Voiovich
• Listed in: Marketing Business
• Tags: Marketing Branding Advertising positioning Reputation Management international marketing

Recent Posts

• Who in the world would buy canned air?

  Posted on Monday January 26th, 2009 at 08:00 in Psychology, Advertising, Packaging, retailing, consumer behavior, positioning, product development, energy drinks, food marketing, oxygen plus, canned oxygen

  Author: Jason Voiovich Ecra Creative Group Key points: 1. Portable oxygen remains a niche market serving athletes, spa-goers, and travelers. 2. To break out of this limiting situation, oxygen-retailers (like the locally-based Oxygen Plus) should repl...

• Sea Kittens: The latest head-scratcher from PETA

  Posted on Monday January 19th, 2009 at 08:00 in Public Relations, Public Policy, positioning, peta, food marketing, jason voiovich, sea kittens, naming renaming

  Author: Jason Voiovich Ecra Creative Group Key Points: 1. PETA hopes renaming fish “Sea Kittens” will change attitudes, leading to less fish consumption as food. 2. Ridiculous on its face, the campaign ignores thousands of years of cultur...

• More than squishy footballs

  Posted on Monday January 12th, 2009 at 08:00 in Nintendo, wii, positioning, nerf, product development, toy guns

  Author: Jason Voiovich Ecra Creative Group 1. Cheap imports were destroying the business model for Nerf soft sports balls. 2. A confluence of trends (“Super Soaker”, childhood obesity, and kid’s love of electronics) gave Nerf a new opportunity....

• Good night, sleep tight, and don’t let the…

  Posted on Monday January 5th, 2009 at 08:00 in Psychology, Public Relations, consumer behavior, positioning, Reputation Management, crisis communication, hotel industry, bedbugs

  Author: Jason Voiovich Ecra Creative Group Key Points: 1. Beg bug infestations are on the rise in hotels in the United States. And not just the cheap dives. 2. For chain hotels, the problem is particularly troublesome: Strong brand association sprea...

• Will anyone still go hunting in 2035?

  Posted on Monday December 29th, 2008 at 08:00 in Public Relations, Public Policy, positioning, Reputation Management, demographics

  Author: Jason Voiovich Ecra Creative Group I didn’t hunt as a kid. My father simply wasn’t into it. And in those days, if your father didn’t hunt, odds were, you didn’t either. But I was alone among my peers in elementary sc...

• Why generics won’t catch on. Even now.

  Posted on Monday December 22nd, 2008 at 08:00

  Author: Jason Voiovich Ecra Creative Group Lets hear it for social experiments! There is nothing quite like a down economy to inspire creative journalists to fancy themselves academic researchers. Earlier this month, the TODAY Show’s Janice Li...

Comments & Reviews

This blog is currently rated a 4.00 out of a possible 5 based on 1 comment.

Christopher Durham

Great point of view

Posted: January 24th, 2009 | More Reviews From MYprivatebrand | Report This Comment

Post A Comment/Review

* Your IP is being logged.
* Your e-mail address is used only for verification purposes only and will not be sold, or shown publicly.
* No HTML tags allowed
* DO NOT use the Comments/Reviews to promote your own site.