Blog detail
State of the Brand
http://www.ecracreative.com/blog
- Author: Jason Voiovich
- Listed in: Marketing Business
- Tags: Marketing Branding Advertising positioning Reputation Management international marketing
- Added on: Feb 25th, 2008
- Country: United States
- Language: English
State of the Brand, written by Ecra Creative Group co-founder Jason Voiovich, is a weekly discussion of how branding affects the world around you.
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Everyday differentiation from Wells Fargo
Author: Jason Voiovich Ecra Creative Group We sure have come a long way from the dreaded “green screen” automated teller. Without much fanfare, Wells Fargo’s reintroduced ATM user interface sports a number of visual enhancements to ...
The case of the incredible shrinking laundry detergent
Author: Jason Voiovich Ecra Creative Group It all started during a recent trip to Target to purchase Tide. Imagine my surprise when the plastic jug to which I had been accustomed - the 100 fluid ounce size - had been replaced with a container half as...
Back from Las Vegas: A lesson in unnecessary superlatives
Author: Jason Voiovich Ecra Creative Group When everything is “the best”, nothing is. Don’t get me wrong. My wife and I spent the better part of one week in Las Vegas this month, and it was highly entertaining. At first, it was ha...
The brain: A smart brand position for Medtronic
Author: Jason Voiovich Ecra Creative Group It’s a brain pacemaker. Perhaps you have heard of it. It has been about a year since most of us got our first look at Medtronic’s Activa Deep Brain Stimulation (DBS) implantable device. To the ...
Attack of the killer tomatoes! Part 2: The silver lining.
Author: Jason Voiovich Ecra Creative Group This time, it isn’t funny. Quite unlike the 1978 B-movie spoof classic, these killer tomatoes mean business. Salmonella bacteria contamination has been linked to fresh tomatoes sold to grocers and res...
