Blog Detail

Stephanie Fierman - Marketing Mojo

http://www.stephaniefierman.com

Business guru Stephanie Fierman analyzes marketing trends, happenings and developments.

• Added on: Aug 10th, 2008
• Country: United States
• Language: English

• Author: Stephanie Fierman
• Listed in: Marketing Business
• Tags: business Internet Marketing Marketing blogging Branding Consumer

Recent Posts

• Stephanie Fierman And Tiger Woods Have Something In Common

  Posted on Monday December 7th, 2009 at 17:58 in internet, celebrity, Identity, Public Relations, social media, brand, Reputation Management

  So I walked around all last week, turning the Tiger Woods debacle over in my head, wondering if I had anything to add.  Hadn’t everyone already piled on?  Probably.  And even the thoughts I want to share with you aren’t particularl...

• Stephanie Fierman Has A Way Around It

  Posted on Sunday November 1st, 2009 at 17:58 in internet, Internet Marketing, Advertising, starbucks

  Recently, I have noticed a trend: I often write about things that help people cheat. OK not cheat, exactly - it’s more like I often share information on services that allow you to address the inherent unfairness of some uncomfortable situation ...

• Without The Consequences Right In My Face…

  Posted on Saturday October 3rd, 2009 at 13:32 in celebrity, Branding, Identity, Public Relations, retail, Marketing to Women, Reputation Management, segmentation

  A recent article made me think back to a post I wrote last summer titled “Stephanie Fierman Likes Plastic Gucci Sunglasses - And Is OK With It.” The post says that experts who say that not-rich consumers are essentially duped into buying ...

• Stephanie Fierman Sometimes Prefers To Stand Up While Shopping

  Posted on Saturday September 5th, 2009 at 16:24 in internet, Internet Marketing, customer service, retail, Marketing to Women, segmentation, department stores

  Pity the poor retailer. Vandalism.  Gobs of costly employees. Shoplifting. Huge shipping costs. Rent, utilities and facilities expenses. Oh yes, and sales stink. So the last thing the modern proprietor needs is to be compared to a storeeee innnn spa...

• Stephanie Fierman Tweets At Brand Camp

  Posted on Monday July 27th, 2009 at 11:24 in Advertising, customer service, Public Relations, brand, twitter, Reputation Management

  Mojo readers know that I truly enjoy the work of two wonderful marketing/business cartoonists and like to share it now and then.  On my second blog, Marketing Observations Grown Daily, it’s David Jones’ Adland.  Here, it’s Tom Fishburneâ€...

• Stephanie Fierman Already Knows That Cheap’s Not Cheap

  Posted on Monday July 20th, 2009 at 06:29 in Internet Marketing, Branding, Advertising, Identity, Public Relations, brand, retail, Marketing to Women, Reputation Management, us economy, recession, wretched excess

  Yesterday’s New York Times book review of Ellen Ruppel Shell’s Cheap: The High Cost of Discount Culture was, I thought, wonderful and terrifying at the same time. [If you cannot see a video about the book below, click HERE.] The auth...

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