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Stephen Gates - Interactive / Web Design / Onine Advertising Blog
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This blog is an extension of my personal portfolio site and is a collection of rants, resources, observations and advice about Web sites, usability design, technology, the advertising industry and who knows what else that are just too well done, funny or
Recent Posts Tagged With 'exceptional creative'
FedEx delivers great visual only ad
Saw this FedEx ad today and loved it because I am a sucker for a visual and concept that is so strong it doesn’t even need a single word of copy. It plays up to the consumer to have a brain that can figure out the two icons and what they mea...
AXE uses fresh techniques to create Day & Night ads
No one has been able to continue to re-invent the concept of ’sex sells’ better than Axe deodorant that past few years. Their latest campaign called Day & Night is the first one I can remember that uses technology in a new and really...
Beyond Word – A death clock resume
I interview and talk with a lot of young designers who always smile as they hand me a business card they have spent 80 hours designing, printed with a 6 color process, a spot varnish and a die cut on hand made paper which they have then stapled to a ...
Blitz Digital new site
I have been a fan of Blitz Digital for a while and still think the work they did on the Corpse Bride site is the best movie site ever done. They launched a new portfolio site yesterday that is a clean and well designed presentation of their work and ...
Great outdoor campaign for Lost Children
I don't see really great outdoor campaigns that often but this one got my attention. It is running right now in Melbourne for the Australian Childhood Foundation for their ongoing campaign Stop Child Abuse Now. They used a child size mannequins to r...
Greenpeace Greentube
I have always been a huge fan of great ideas that are executed in a really smart way and the two videos above for Greenpeace may be the best ones I've seen so far this year. You have to watch the videos in full screen it really be able to see what is...
A Heavy 404
I have written before about how I think a great 404 message is overlooked far, far too often and I found another great one this week when I was going through some old bookmarks and landed on an out of date page at Heavy.com. ...
Obama's Design Director of New Media talks about how design and interactive helped win the White House
Over the past year I wrote more than once about how much I liked what the Obama campaign did with digital design and media during their run to the White House. A few weeks ago I had the chance to meet and hear from the guy behind that work named Scot...
BMW creates strong concept integration with their new 300 horsepower paintbrush
BWM has just release what I think is the most interesting and aggressive integrated advertising campaign I have seen in a long time. In the interest of full disclosure I will sat that it was created by two of my old creative partners in crime who als...
ESPN.com gets broken up with Apple Ad
Back in January I wrote about the re-design of ESPN.com and how a large driving force in the re-design was allow for more unique advertising opportunities as they had just made a major move to end their relationships with all their ad networks and de...
GE Smart Grid goes web 4.0 with augmented reality
During the Superbowl GE launched their new 'Plug into the smart grid' campaign and also launched a supporting web site. The site is very well done with simple but very rich and detailed 3D animations to illustrate the content. But far and away the c...
