Blog Detail
Storytelling To Create Impact Brands
http://newbrandstories.wordpress.com/
Storytelling To Create Impact Brands is a site dedicated to the discussion of branding, Marketing and Sales using the power of storytelling.
As a communication tool grasping the essence of a brand and telling it through a simple story that can be retold by another has been vital in the creation of some of the best known brands.
- Author: Mark Lightowler
- Listed in: Marketing Sales
- Tags: Marketing Branding storytelling pharmacuticals
Recent Posts
Word Of Mouth
In the Brand Storytelling Marketing Manifesto the need for your brand to operate word of mouth was raised. For many years I have thought that Word of Mouth is a far more powerful media than Print or digital advertising. Laura Ries wrote in her bo...
Varied Visual Volume
I have been searching for different ways to inspire and motivate people for many years. In both work (pharmaceuticals and academic chemistry) and sport, great communication has been the key at inspiring moments. One of these moments keep coming up ...
A Tale of Two Pharma Brand Stories
There are two types of discussion when selling and in Pharmaceuticals sales it’s the same. The first type of discussion between the company and the physician is best termed a “no conflict story”. In this case there is a medical need which a p...
Do you Measure Up
I recently visited Vienna and saw St Stephens Church. A friend from Vienna showed me a round circle on the left-hand side of the main door. She explained that the circle was used to measure the size of the local bread sold in Vienna. It was the offic...
Hiaku Poetry- Small but Perfectly Formed- Communication
At a birthday party last night my friend Phil, asked if I had heard of Haiku (Japanese poetry) storytelling. I hadn’t but it sounded really interesting. It’s a poem or story told in 17 syllables broken up in to 3 lines (in Englis...
Don’t Swing At Everything
As a Cricketer or baseball star, shot selection is key. You don’t swing at everything. If you do you strike out or get tired. Prospecting for customers is the same. Develop a sense for whom to talk to and how to find them. Get better at knowing w...
