Blog Detail
Strategic Name Development
http://www.namedevelopment.com/blog/
Articles on product and company naming from a marketing and linguistic perspective.
- Added on: Nov 16th, 2005
- Country: United States
- Language: English
- Listed in: Marketing Innovation
- Tags: Marketing Branding Company Naming naming brand naming product naming
Recent Posts
AOL Brand is Not Google and Never Will Be
I hesitated writing this blog post for fear I might miss the point of AOL's new logos. And I didn't want to be one more blogger practicing "schadenfreude" regarding AOL's efforts to revive itself. The more I look at the six AOL logos, however, the m...
Tweeter Brand Naming For Sale; Twitter Users Notice
So the brand name of electronics company "Tweeter" is up for sale and its owners, Wells Fargo and Schultze Asset Management, hope that its similarity to the word "Twitter" will give it some extra equity. This comes one year after Tweeter shut down...
Godiva Sweetens Their Naming and Branding
I love chocolate and thus am intrigued by Godiva's new naming strategy which is designed to make the high-end sweet appealing in these down market times. They've made some subtle but important tweaks. Their new campaign and "brand essence" is calle...
Coca Naming and Branding: Watch Out Coke, Kūka Is Here
As faithful readers of this blog know, I am often amused by the world of energy drinks and the launch of Kūka, another coca-based drink, brings a smile to my face this Monday. Not because this is a particularly wacky name, although it does sound...
Taiyaki Branding and Naming Makes Japan Happy
I often look to other countries for naming inspiration and today its Japan, where the horrible economy has brought back in vogue a traditional snack called Taiyaki. Taiyaki means, wait for it, "baked sea bream." It's a fish shaped pancake that is ...
GM Bets Naming of New Buick Regal Will Drive Younger Buyers To Its Doors
It's pretty much been an open secret since last month on the blogosphere that GM is planning on bringing back the Buick Regal. This brand name revival will essentially be modeled after the Opel Insignia, which has been selling very well in Europe a...
