Blog Detail
Supply Chain Management In India
http://scmbizindia.wordpress.com
We track the development of supply chain and logistics in India and events that impact it on this blog.
- Author: Logbizindia
- Listed in: Innovation Business
- Tags: india value logistics supply chain cargo trucking
Recent Posts
Blogs as brand ambassadors
Blogs are your brand ambassadors: but almost no one in Indian logistics knows about it, nor is doing anything about it , as far as we can see. How do you use blogs in the logistics industry as brand ambassadors? Some thoughts: Quick reaction : for p...
The rough edges of a brand
We have always wondered why Indian logistics companies don’t pay attention to the first moment of truth. By this we mean, when you first call, email or speak to the front line man or lady at the office. It has been our experience when we call t...
Bajaj -TVS brands at war
This is not strictly a logistics issue, but well, this is the first time that India is seeing an all out public war between Bajaj Auto and TVS Motors, two respected two-wheeler manufacturers on various fronts- the technology front, where Bajaj claims...
Proactive brand management
Check this out. Bajaj Auto has sent out a letter / email to the media about a controversy on their new XCD motorbike just launched. Apparently, there is news circulating about defective parts in the bike and that Bajaj Auto is to replace them. Bajaj...
Recalls and brand damage
What damage does a recall do to your brand? Apart from the usual stuff- bad publicity, public remonstrations, CEO firings in cases, and government wrath, there is also a financial loss. All the major recalls involved costs of recall, publicity and so...
Write to us !
Readers are invited to write in to us on logbizindia@gmail.com . As per the comment/ request, the appropriate person will respond. Thanks! ...
