Blog Detail
Sustainable Marketing Blog
http://www.semiosiscommunications.com/
Develop, implement and live the 7Ps of your marketing mix in a way that sustains your socially responsible organization and meets your triple bottom line goals.
- Added on: Oct 18th, 2008
- Country: United States
- Language: English
- Author: peterkorchnak
- Listed in: Marketing Small Business
- Tags: Branding marketing strategy sustainability community community building sustainable marketing
Recent Posts
Tear down YOUR Wall
*** Image credit: Lear 21 / Senat von Berlin ...
Book review: “Bowling Alone: The Collapse and Revival of American Community”
Robert Putnam’s bestseller Bowling Alone needs little introduction, not to mention another review. Yet despite its publication a decade ago, the volume remains highly relevant for thinking about community as the social aspect of sustainability....
The tyranny of nonprofit rates: Why I charge nonprofits and businesses the same
Charging nonprofits lower rates than businesses for the same service is a common way of B2B price discrimination based on customer type. I recently ditched nonprofit pricing – I now offer the same rate structure to nonprofits as to businesses. ...
How to fairly price your B2B services: Price setting and discrimination in action
Of all marketing mix elements, price seems to generate the most anxiety among small business people. I’ve had a number of conversations about pricing with my fellow service providers and I raised my prices in September: what a perfect time to t...
Free, fair, or social? Individualism, community, and relationships in marketing
Funny how some articles can trigger memories and associations. The OregonLive.com interview with Myron Orfield about the need to assure social justice alongside sustainable development in Portland, Oregon made me think about freedom and equality in m...
Building the People bottom line: Tanzamook Townhomes
Among the three pillars of triple bottom line sustainability, the social bottom line – People – tends to be the toughest to implement (and not just because it’s the toughest to measure). Donations, grants, or sponsorships represent ...
