Recent Posts Tagged With 'brand-management'

• How to communicate rate increases: Waterknot

  Posted on Saturday November 14th, 2009 at 03:03 in communication, Branding, sustainable marketing, customer-service, local-business, brand-management, portland-oregon, cultivating-relationships, sustainable-relationships, authentic-marketing, sustainable-business

  Once you clear the hurdle of setting the rate for your business-to-business services, the challenge you will surely encounter is raising your rates. Perhaps you’re shifting to serving a different market; or you haven’t changed your rates ...

• Creating buzz with special events: National Hockey League

  Posted on Thursday October 1st, 2009 at 04:15 in events, hockey, community-building, niche-marketing, word-of-mouth-marketing, brand-management, sense-of-community, experiential-branding

  I’m excited! The 2009-2010 National Hockey League season starts today. It’s promising to be another awesome season, with teams having rearranged their lineups last summer to compete, over 82 regular season games and four grueling playoff ...

• Creating buzz with special events: National Hockey League

  Posted on Thursday October 1st, 2009 at 04:15 in events, hockey, sustainable marketing, community-building, niche-marketing, word-of-mouth-marketing, brand-management, sense-of-community, experiential-branding

  I’m excited! The 2009-2010 National Hockey League season starts today. It’s promising to be another awesome season, with teams having rearranged their lineups last summer to compete, over 82 regular season games and four grueling playoff ...

• Why does Portland heart Free Geek and the Rebuilding Center?

  Posted on Saturday September 12th, 2009 at 05:11 in community, reuse, community-building, local-business, sustainable-marketing, brand-management, portland-oregon, identity-marketing, experiential-branding, sustainable-business

  You can’t live in Portland and not know about Free Geek and The  ReBuilding Center. Sustainable businesses can learn a lot from these two nonprofits and their (un)marketing. What makes these two organizations such local darlings? Free Geek is ...

• Micro-communities and ultra-niches as substitutes for community

  Posted on Monday September 7th, 2009 at 04:40 in people, community, internet-marketing, community-building, social-media, niche-marketing, sustainable-marketing, brand-management, cultivating-relationships, sustainable-relationships, authentic-marketing, experiential-branding

  Community is a big, daunting concept tossed around everywhere these days, including on this blog.  To succeed in today’s business and to make it sustainable, you must build community, in a wider sense and around your brand. But how do you buil...

• Servant leadership in internal sustainable marketing

  Posted on Thursday July 30th, 2009 at 05:12 in Branding, brand-management, cultivating-relationships, sustainable-relationships, internal-branding

  I recently attended a talk on servant leadership by Geoff Guilfoy, Executive Professor at Willamette University’s Atkinson Graduate School of Management. As I sat at Willamette U’s Portland Center, I realized that servant leadership align...

• Take control of your marketing

  Posted on Wednesday June 17th, 2009 at 14:05 in marketing-strategy, risk-management, sustainable-marketing, brand-management, swot-analysis

  A recent New York Times Happy Day Blog post reminded me how the need to be in control and actually being in control matter. Research has demonstrated that when people lose control over their situations, they get depressed, stressed, and sick. The ne...

• Doing the right thing and doing it right

  Posted on Monday June 8th, 2009 at 17:56 in sustainability, marketing-strategy, sustainable-marketing, corporate-social-responsibility, brand-management

  When you realize your parents are getting old, it’s natural to start taking stock of what they’ve imparted on you that you try to live by and will then pass on to your children. A sample piece of wisdom I thought of the other day comes fr...

• Brands as customer experiences

  Posted on Thursday January 8th, 2009 at 16:48 in Branding, people, marketing-strategy, brand-management, customer-experience-design, identity-marketing, hierarchy-of-needs

  Your brand is the sum of all experiences your customers and other target audiences have with your company/product/service, before, during, and after the purchase or other interaction. That was the main message of my early-morning marketing talk yeste...

• Branding a hot dog eatery

  Posted on Wednesday December 31st, 2008 at 13:29 in Branding, community, community-building, word-of-mouth-marketing, marketing-strategy, community-building-as-marketing-strategy, brand-management, portland-oregon, customer-experience-design, sense-of-community, authentic-marketing

  How do you brand a hole-in-the-wall hot dog dive that has a MySpace page for a website and a drawing for a logo? Zach’s Shack is a hot dog establishment on the eastern fringe of SE Hawthorne Street, one of Portland, Oregon’s busiest (and ...

• Build your small business brand through customer experiences

  Posted on Wednesday December 10th, 2008 at 19:59 in Branding, brand-management, customer-experience-design, identity-marketing

  That’s the title of the 7-part marketing series I’m anchoring for the Beaverton Chamber of Commerce in the first quarter of 2009. The perception persists, particularly among small businesses, that brands are logos and fancy graphics and s...

• The needs summit: Identity as a differentiator

  Posted on Monday December 8th, 2008 at 11:13 in Branding, niche-marketing, marketing-strategy, sustainable-marketing, brand-management, identity-marketing, hierarchy-of-needs

  It seems simple: Marketing is about satisfying the needs of your customers. But how do you define needs? Abraham Maslow’s famous hierarchy of needs remains an ever-useful tool for analyzing your customers’ needs. In the pyramid, lower-tie...